Learning and Enablement18% of the exam
Launch communications plan and key messaging
How to recommend a Slack launch communications plan (executive sponsor announcement, then department and manager welcomes), run the launch-day announcement with @channel, email and Notify pending members, and hand the client a key messaging document tailored to each audience.
Recommend a Slack rollout communication plan and enable the client to execute the plan.
~7 min read · 6 practice questions ·
What the exam expects
- Recommend a communications plan whose messages answer why the company chose Slack, what employees gain and how they get started.
- Sequence the plan: executive sponsor first, the Slack announcement, then a team welcome from department leaders echoed by people managers.
- Run the launch-day announcement: the companywide announcements channel, @channel, email for people not yet in Slack, and Notify pending members.
- Build a key messaging document whose entries state objective, audience, timing, delivery method, senders and a message template.
- Tailor messaging for audiences with different Slack maturity or a bigger change to their processes.
- Key terms: executive sponsor (usually a CEO or CIO who holds the vision and sends launch communications); team welcome (department and manager follow-up); pending members (invited people who haven't joined yet); key messaging document (the message templates behind each line of the plan).
Key facts
Three questions
- Detail
- Why Slack, the benefit for employees, how to get started
Plan stages
- Detail
- Executive sponsor, Slack announcement, team welcome
Executive sponsor
- Detail
- Usually a CEO or CIO; delivers the initial announcement
Team welcome
- Detail
- Department leaders, echoed by people managers
Announcement channel
- Detail
- #announcements-company, starting with @channel, plus email
@channel reach
- Detail
- All channel members, active or away
Notify pending members
- Detail
- Owners and admins; More message shortcuts in a public channel; email preview
Key messaging elements
- Detail
- Event name, objective, time, audience, delivery method, senders, template
Custom messaging triggers
- Detail
- Slack maturity, change management impact, operational function
Sources for this section (5)
- Why should the executive sponsor, not the Slack admin, send the first announcement?
- When should the sponsor also send the announcement by email?
- Which three questions should launch communications answer?
- What does each key messaging entry include besides the template?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Slack Consultant pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 38 lessons of the Slack Consultant guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (6 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Unlimited timed practice exams