Marketer
Certifications

Run campaigns and journeys in Marketing Cloud

Marketing credentials cover Marketing Cloud Engagement (subscriber data, journeys, email sends and deliverability, automations, code, and the administration behind them) and Marketing Cloud Account Engagement for B2B lead management.

Last updated September 2026

Which Marketer certification should I start with?

Marketing Cloud Engagement Foundations is the entry-level credential for the Marketing Cloud Engagement track, and Marketing Cloud Engagement Specialist (formerly Email Specialist) usually comes next, then Marketing Cloud Engagement Administrator. The Developer exam requires Specialist and the Consultant exam requires Administrator. Account Engagement Specialist (formerly Pardot Specialist) is a separate B2B track with no prerequisite. None needs a core platform credential first.

Which Marketer certifications are there?

6 certifications sit in this track, ordered foundational first.

Foundational

Marketing Cloud Engagement Foundations

The entry-level Marketing Cloud Engagement credential: marketing concepts, opt-in and privacy, business units and subscriber keys, email sends and journeys, data extensions and imports, and send reporting.

40 questions·70 min·65% to pass

150 reviewed practice questions

Foundational

Marketing Cloud Engagement Specialist

formerly Salesforce Certified Marketing Cloud Email Specialist

Email marketing in Marketing Cloud Engagement: Content Builder and dynamic content, sends and deliverability, Journey Builder and Automation Studio, data extensions and segmentation, and email tracking. Formerly Marketing Cloud Email Specialist, and the usual first Marketing Cloud credential.

60 questions·90 min·67% to pass

300 reviewed practice questions

Intermediate

Marketing Cloud Account Engagement Specialist

formerly Pardot Specialist

B2B marketing automation in Account Engagement: visitors and prospects, forms, form handlers and landing pages, automation rules, lists, scoring and grading, email marketing, and Engagement Studio. Formerly Pardot Specialist.

60 questions·90 min·72% to pass

300 reviewed practice questions

Intermediate

Marketing Cloud Engagement Administrator

formerly Salesforce Certified Marketing Cloud Administrator

Subscriber data, sends and deliverability, automations, and Marketing Cloud Engagement administration.

60 questions·105 min·67% to pass

300 reviewed practice questions

Intermediate

Marketing Cloud Engagement Developer

Requires Marketing Cloud Engagement Specialist

Coding in Marketing Cloud Engagement: the contact model and data extensions, AMPscript and SSJS, the SOAP and REST APIs with OAuth, imports, SQL queries and data extracts, the Contact Delete process, and data security.

60 questions·105 min·63% to pass

300 reviewed practice questions

Advanced

Marketing Cloud Engagement Consultant

formerly Marketing Cloud Consultant

Requires Marketing Cloud Engagement Administrator

Designing Marketing Cloud Engagement solutions for customers: discovery and architecture, Marketing Cloud Connect and extension products, account hierarchy and sender authentication, Journey Builder and Automation Studio automations, data modeling and contact identity, and messaging. Formerly Marketing Cloud Consultant.

60 questions·105 min·67% to pass

300 reviewed practice questions

What is on each Marketer exam?

Official exam outline sections and their weights. Certifyforce draws practice questions in these same proportions, so a practice score means something.