Campaign Design, Flow Orchestration & Content30% of the exam
Landing page assembly, publishing, URLs and SEO
Assemble and publish landing pages, configure preview access and SEO, and manage public URLs, aliases and redirects.
Given a business requirement, identify the components and configuration needed to build a landing page.
~7 min read · 9 practice questions ·
What the exam expects
- Assemble a landing page and place its form without exceeding the page's form limit.
- Separate page publishing, URL alias activation, search indexing and site publishing.
- Configure preview access and personalized previews before release.
- Manage aliases and redirects in the right order when retiring a page.
- Apply supported SEO properties, site languages and reCAPTCHA configuration.
Key terms. Landing page: public marketing content hosted on the Marketing Landing Pages site. URL alias: the readable ending of its public address. Public URL: the address visitors access. SEO properties: search-facing title, description, indexing and head-tag settings. Site contributor: a user with access to preview hosted pages.
Key facts
Hosting site
- Detail
- Automatically generated Marketing Landing Pages site
Forms per landing page
- Detail
- One
Page publication
- Detail
- Activates aliases; publishes its form and activates that form's flow
Alias editing
- Detail
- URL tab, only while the alias is Draft
- Source
- (URL details (opens in a new tab))
Alias default
- Detail
- Derived from content title and key, without spaces
- Source
- (URL details (opens in a new tab))
Page retirement
- Detail
- Deactivate alias and configure redirect before unpublishing
Redirect
- Detail
- Starts with https:// and is fewer than 2,000 characters
Preview access
- Detail
- Site membership plus contributor Viewer role
Personalized preview
- Detail
- Select segment and sample visitor
Search indexing
- Detail
- Explicit SEO checkbox followed by publication
Structured data
- Detail
- JSON-LD through application/ld+json
Another page language
- Detail
- Add language to hosting site and republish site
Sources for this section (5)
- Why can a generated alias contain more than the readable page title?
- When can a previously inactive alias be used again?
- What content value is allowed with X-UA-Compatible?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Next Consultant pack
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The pack includes:
- All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
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