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Campaign Design, Flow Orchestration & Content30% of the exam

Forms, hidden fields and form flows

Connect forms to landing pages and processing flows, configure CRM field capture, and manage hidden fields, mappings and republishing.

Official exam objective
Given a business requirement, identify the components and configuration needed to build a landing page.

~7 min read · 7 practice questions ·

What the exam expects

  • Connect a form, landing page, campaign and processing flow through either the signup campaign or manual creation route.
  • Configure input components, required unique names, hidden values and field mappings.
  • Separate CRM field capture from the flow that processes submitted data.
  • Match the form's data graph to its landing page and choose appropriate page personalization data.
  • Diagnose duplicate handling and safely unpublish, edit and republish connected forms.

Key terms. Data source: maps form fields to CRM object fields. Processing flow: handles the captured form data. Unique Name: an input's identifier for submission capture. Hidden field: an input omitted from the visitor's view. Fallback: a value used when a URL parameter is invalid or absent.

Key facts

Signup Form campaign
Detail
Creates and connects page, form and flow
Source
(Form and page considerations (opens in a new tab))
Form processing
Detail
One related flow per form
Source
(Form and page considerations (opens in a new tab))
Minimum components
Detail
One input and one button
Source
(Create and manage forms (opens in a new tab))
Capture identifiers
Detail
Email, FirstName, LastName; case-insensitive, no extra characters
Source
(Form and page considerations (opens in a new tab))
CRM data source
Detail
Salesforce Record with a selected object and record type
Source
(Create and manage forms (opens in a new tab))
Write security
Detail
Only fields editable by the running user are saved
Source
(Form data sources (opens in a new tab))
Field mapping updates
Detail
Review mappings after adding, removing or changing fields
Source
(Form and page considerations (opens in a new tab))
Form/page graph
Detail
Must match; real-time is recommended for page performance
Source
(Personalization data sources (opens in a new tab))
Required hidden field
Detail
Must have a fallback value
Source
(Hidden fields (opens in a new tab))
Default source modes
Detail
Static Value or URL Parameter
Source
(Hidden fields (opens in a new tab))
Unpublishing
Detail
Deactivates flow and disables submission; concurrent submission completes
Source
(Create and manage forms (opens in a new tab))
Republish after editing
Detail
Save the flow as a new version
Source
(Create and manage forms (opens in a new tab))
Sources for this section (5)

Check yourself

  • Why can a hidden input still appear while you edit?
  • When a clipped dropdown must stay last, what layout adjustment is documented?
  • Why might data source fields use a different language from their CMS workspace?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Marketing Cloud Next Consultant pack

  • Core concepts
  • Exam traps
  • Worked scenario

The pack includes:

  • All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
  • Interactive decision walks and step-by-step sequence steppers
  • Practice exams purchase adds inline bank questions and topic practice (7 questions for this lesson)
  • An official source cited for every claim
  • An AI tutor that answers from the guide
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