What is the creation prerequisites?

A configured data space and mapped relevant DMOs.

What is the template eligibility?

Same DMO and activation platform.

What is the saved activation?

Independent of later template changes.

What is the source priority row?

Source, source object, type and active status; higher rows first.

What is the source restriction?

Remove Any Source and Any Type; population can fall.

What is the business choice?

For Business Use must be mapped with value 1.

What is the filter input scope?

Selected contact point DMO and consent DMOs.

Campaign Design, Flow Orchestration & Content30% of the exam

Activation templates and contact point selection

Choose and configure activation templates, source priority, contact point filters and mappings, including their use in segment flows.

Official exam objective

Given a scenario, configure activation templates to select the appropriate contact point value.

~7 min read · 15 practice questions · updated Nov 6, 2026

What the exam expects

Create a reusable activation configuration with the correct data space, DMO and destination platform.
Rank contact point sources and distinguish source selection from identity reconciliation.
Apply channel, consent, membership and enrichment filters in the correct place.
Diagnose missing Primary or Business choices from their field mappings and values.
Select an activation template in a segment flow and explain its effect on contact point queries.

Key terms. Activation template: saved activation configuration. Contact point: a channel endpoint such as an email address. Source priority: the order in which candidate sources are considered. Membership filter: criteria selecting people for an activation. Enrichment: additional output attributes. Activation membership DMO: the entity on which activation is based.

Key facts

Fact	Detail	Source
Creation prerequisites	A configured data space and mapped relevant DMOs	(Create a template (opens in a new tab))
Template eligibility	Same DMO and activation platform	(Use a template (opens in a new tab))
Saved activation	Independent of later template changes	(Activation templates (opens in a new tab))
Source priority row	Source, source object, type and active status; higher rows first	(Activation templates (opens in a new tab))
Source restriction	Remove Any Source and Any Type; population can fall	(Source priority (opens in a new tab))
Primary choice	Requires Primary Flag mapping	(Source priority (opens in a new tab))
Business choice	For Business Use must be mapped with value 1	(Source priority (opens in a new tab))
Filter input scope	Selected contact point DMO and consent DMOs	(Contact point filters (opens in a new tab))
Endpoint output	One value per contact point channel	(Contact point filters (opens in a new tab))
Within-source selection	Engagement score first, then lowest alphanumeric ID if needed	(Unified membership (opens in a new tab))
Unified Individual flow	Template optional but recommended to reduce query expense	(Segment flow (opens in a new tab))
Flow optimization	Source matches the supplying stream's Data Source value	(Segment flow (opens in a new tab))

Creation prerequisites

Detail: A configured data space and mapped relevant DMOs
Source: (Create a template (opens in a new tab))

Template eligibility

Detail: Same DMO and activation platform
Source: (Use a template (opens in a new tab))

Saved activation

Detail: Independent of later template changes
Source: (Activation templates (opens in a new tab))

Source priority row

Detail: Source, source object, type and active status; higher rows first
Source: (Activation templates (opens in a new tab))

Source restriction

Detail: Remove Any Source and Any Type; population can fall
Source: (Source priority (opens in a new tab))

Primary choice

Detail: Requires Primary Flag mapping
Source: (Source priority (opens in a new tab))

Business choice

Detail: For Business Use must be mapped with value 1
Source: (Source priority (opens in a new tab))

Filter input scope

Detail: Selected contact point DMO and consent DMOs
Source: (Contact point filters (opens in a new tab))

Endpoint output

Detail: One value per contact point channel
Source: (Contact point filters (opens in a new tab))

Within-source selection

Detail: Engagement score first, then lowest alphanumeric ID if needed
Source: (Unified membership (opens in a new tab))

Unified Individual flow

Detail: Template optional but recommended to reduce query expense
Source: (Segment flow (opens in a new tab))

Flow optimization

Detail: Source matches the supplying stream's Data Source value
Source: (Segment flow (opens in a new tab))

Sources for this section (7)

Check yourself

Why does a newly inserted filter shortcut still need editing?
When can an existing shortcut be disabled despite still existing?
How deeply can AND/OR groups be nested in an activation template?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

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What the exam expects

Key facts

Check yourself

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