Campaign Design, Flow Orchestration & Content30% of the exam
Flow types, triggers and re-entry settings
How to match a marketing requirement to an audience, automation event-triggered, on-demand, broadcast or activation-triggered flow, then configure its source, event, schedule, segment update and re-entry settings.
Given a scenario, determine the appropriate flow type, trigger conditions, and configuration settings required to achieve the desired marketing or messaging outcome.
~6 min read · 14 practice questions ·
What the exam expects
- Choose among audience, automation event-triggered, on-demand, broadcast and activation-triggered flows from the trigger and required speed.
- Pick the audience source: Segment, List, Record or Campaign.
- Select the right event, including form, CRM record change and order events, and apply its rules.
- Configure Start settings: schedule, segment update, additional criteria and re-entry.
- Explain why republishing and re-entry settings don't remove people from running occurrences.
- Apply the edition gate on engagement signal events and the target rule for activation-triggered flows.
Key terms. Occurrence: one scheduled run of a segment flow. Dynamic segment: a segment whose membership is determined after a broadcast flow starts. Event Library: the list of events that can trigger a flow. Engagement signal: a custom behavior definition that can become a flow event. Re-entry: whether someone can join a flow again.
Key facts
Recurring audience flow
- Detail
- As often as every hour
Event flow timing
- Detail
- Within about 15 minutes for built-in and custom events
Activation-triggered entry
- Detail
- Follows segment publishing, 10 minutes to 24 hours
Broadcast starters
- Detail
- API request, Apex call or another flow
Broadcast Wait support
- Detail
- Start run type Async enables Wait elements
On-demand required input
- Detail
IndividualId
Form flows using a Unified Individual
- Detail
- Wait at least 24 hours before actions
Engagement signal events
- Detail
- Advanced Edition only
Activation-triggered target
- Detail
- Data 360 target type only
Republishing
- Detail
- Changes new runs, not occurrences in progress
Immediately before running this flow
- Detail
- Overrides the segment's publish schedule
Sources for this section (8)
- Flow type comparisonhelp.salesforce.com (opens in a new tab)
- Broadcast flowhelp.salesforce.com (opens in a new tab)
- On-demand flowshelp.salesforce.com (opens in a new tab)
- Build event flowshelp.salesforce.com (opens in a new tab)
- Event-triggered flowshelp.salesforce.com (opens in a new tab)
- Activation-triggered flowshelp.salesforce.com (opens in a new tab)
- Segment flowshelp.salesforce.com (opens in a new tab)
- Create a segment flowhelp.salesforce.com (opens in a new tab)
- Why start a segment flow from a campaign in Marketing Cloud Next?
- When must a flow be deactivated before you change it?
- What must exist in the flow for a custom on-demand input to be recognized?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Next Consultant pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (14 questions for this lesson)
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