Consent banners and activity tracking setup
The four web tracking configurations, with and without a consent banner, on marketing landing pages and external sites, plus republishing, custom domains, third-party platforms, cookies and banner permissions.
Given a scenario, configure a consent banner on marketing landing pages and external pages to support consent collection.
~6 min read · 9 practice questions ·
What the exam expects
- Pick the tracking configuration for a page type and a consent requirement.
- Set up a banner on marketing landing pages, including the republish rule and custom domains.
- Set up external tracking with a website connector and webpage embed code.
- Configure tracking without a banner, including the third-party consent platform route.
- Explain what tracked data shows, including
sfmc_consentbehavior and the first page view. - Assign the permissions and CMS roles needed to publish a banner.
Key terms. Consent banner: the prompt, designed in Salesforce CMS, that asks visitors for consent to track. Marketing Landing Pages site: the default Experience Cloud site that serves landing pages behind the scenes. Website connector: what collects activity data from an external site. Webpage embed code: the script that ties a connector, a banner and a campaign to that site. sfmc_consent: the cookie that records a visitor's tracking choice.
Key facts
- Detail
- One banner for all marketing landing pages
- Detail
- Can differ across external websites
- Detail
- Publish the Marketing Landing Pages site again
- Detail
- Add a custom URL in Setup with the path /lp
- Detail
- Relaxed CSP, Data Cloud integration, set-consent script in head markup
- Detail
- External pages without a consent banner; not supported by Salesforce
sfmc_consent- Detail
- Required cookie, 365 days; False means not tracked
_sfid_${domainHash}- Detail
- Creates a unique visitor ID, 730 days
- Detail
- Subdomain on Salesforce-hosted domains; root domain on a custom domain
- Detail
- Marketing Cloud Manager plus content admin or content manager
- Detail
- Marketing Cloud Admin permission set
- How long does the
sfmc_consentcookie last? - Why might a
guest_uuid_essentialcookie appear even though it plays no part in tracking? - When can a team use the central Salesforce Go tracking page?
- Where do you test a banner on a real page?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Next Consultant pack
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