Channel Management16% of the exam
MobileConnect, MobilePush and GroupConnect setup
Which Mobile Studio channel fits a requirement (SMS and MMS, your own app's push notifications, or LINE and Facebook Messenger chats), and which account-level settings each channel's administration page in Setup holds: keywords, codes and send blockouts for MobileConnect; provisioning, headers and footers, optional settings and app deletion for MobilePush.
Given a scenario, describe the configuration of Mobile Studio.
~7 min read · 12 practice questions ·
What the exam expects
- Choose MobileConnect, MobilePush or GroupConnect from what the recipient has: any phone, your installed app, or a LINE or Facebook Messenger account.
- Find MobileConnect account administration in Setup and name what it holds (keywords, short and long codes, send blockout, From name, headers and footers, subscription information).
- Name the MobilePush App Administration settings: provisioning, send period and blockouts, stored headers and footers, optional settings (custom sound, OpenDirect, custom keys, interactive notifications), and deleting unused apps.
- Explain how LINE and Facebook Messenger differ inside GroupConnect.
- Key terms: MobileConnect (SMS and MMS messaging); MobilePush (notifications to your own mobile app); GroupConnect (messages through LINE and Facebook Messenger); keyword (a word a contact texts to trigger an action such as an opt-out); send blockout (a window in which the account doesn't send); provisioning information (the details that connect your app to the right Engagement account).
Key facts
MobileConnect
- Detail
- Sends, receives and tracks SMS and MMS; auto-responds and manages keywords
MobileConnect settings
- Detail
- Setup, search MobileConnect: blockout, From name, headers and footers, keywords, codes
MobileConnect blockout and API
- Detail
- API sends ignore the app's blockout; set it on the API call
Journey Builder and blockouts
- Detail
- Journey Builder doesn't honor MobileConnect blockouts
MobilePush prerequisite
- Detail
- Add provisioning information to connect the app to the right account
MobilePush blockout
- Detail
- Blocks immediate sends and UI scheduling in the window
MobilePush headers and footers
- Detail
- Up to three of each; chosen per message
MobilePush optional settings
- Detail
- Custom sounds, OpenDirect screen, custom keys, interactive notifications
Retired app
- Detail
- Delete unused apps in MobilePush
MobilePush editions
- Detail
- Included in Corporate and Enterprise editions
GroupConnect apps
- Detail
- LINE in Content Builder and Journey Builder; Messenger only via chat messaging API
Sources for this section (7)
- MobileConnecthelp.salesforce.com (opens in a new tab)
- Mobile Studio Settingshelp.salesforce.com (opens in a new tab)
- Send Blockoutshelp.salesforce.com (opens in a new tab)
- MobilePush App Administrationhelp.salesforce.com (opens in a new tab)
- Headers and Footershelp.salesforce.com (opens in a new tab)
- MobilePushhelp.salesforce.com (opens in a new tab)
- GroupConnecthelp.salesforce.com (opens in a new tab)
- Why can't MobilePush reach a customer who only has a basic text-capable phone?
- When does a MobilePush app need provisioning information?
- Where does an admin add an SMS keyword or review short codes?
- Why would a Journey Builder SMS still send during a MobileConnect blockout?
- Which GroupConnect app can you build in Content Builder and Journey Builder?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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