Digital Marketing Proficiency13% of the exam
Marketing Cloud Engagement apps and product family
Which Marketing Cloud Engagement app does which job (Email Studio, Mobile Studio, Journey Builder, Automation Studio, Content Builder, CloudPages), how Engagement differs from Account Engagement and Marketing Cloud Next, which products are licensed separately, and the current names after the Data 360 rename and the Advertising Studio retirement.
Describe Marketing Cloud product inventory and product offerings.
~7 min read · 13 practice questions ·
What the exam expects
- Pick the Marketing Cloud Engagement app for a stated job: email sends, SMS and push, multi-step journeys, scheduled data tasks, reusable content or landing pages.
- Name the channels inside Mobile Studio.
- Separate Engagement's own apps from separate products such as Marketing Cloud Personalization and Marketing Cloud Intelligence.
- Distinguish Marketing Cloud Engagement from Marketing Cloud Account Engagement (formerly Pardot) and from Marketing Cloud Next, including Engagement+.
- Use current names: Data 360, and Data Cloud Ad Audiences as the successor to Marketing Cloud Advertising (formerly Advertising Studio).
- Key terms: studio/builder (an app inside Engagement); journey (the communication plan Journey Builder runs); Engagement+ (Next features added to an Engagement account); Account Engagement (the B2B marketing automation product, formerly Pardot); Data 360 (the new name for Data Cloud).
Key facts
Email Studio
- Detail
- Promotional, transactional and triggered email
Mobile Studio
- Detail
- MobileConnect (SMS/MMS), MobilePush, GroupConnect (LINE; Messenger via API only)
Journey Builder
- Detail
- Every journey needs an entry source; contacts are evaluated to move to the next activity
Automation Studio
- Detail
- Automates sends, queries, imports and data tasks
CloudPages
- Detail
- Landing pages, microsites, Smart Capture forms; reuses Content Builder blocks
People objects
- Detail
- Engagement: Subscribers; Account Engagement: Prospects, Leads, Contacts, Person Accounts
Engagement+
- Detail
- Next features while keeping existing campaigns, data extensions and journeys
Advertising retirement
- Detail
- Not renewable from August 15, 2026; successor Data Cloud Ad Audiences
Sources for this section (8)
- Email Studiohelp.salesforce.com (opens in a new tab)
- Mobile Studiohelp.salesforce.com (opens in a new tab)
- Journeys and Messageshelp.salesforce.com (opens in a new tab)
- Automation Studiohelp.salesforce.com (opens in a new tab)
- CloudPageshelp.salesforce.com (opens in a new tab)
- Explore Salesforce Marketing Solutionstrailhead.salesforce.com (opens in a new tab)
- Marketing Cloud Engagementhelp.salesforce.com (opens in a new tab)
- Retirement of Advertising Studiohelp.salesforce.com (opens in a new tab)
- Why is a wait-and-branch welcome series built in Journey Builder rather than Automation Studio?
- When does an Engagement customer get Marketing Cloud Next features without rebuilding?
- Which people object does Engagement use, compared with Account Engagement?
- Which messaging apps does GroupConnect support?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Administrator pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Administrator guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (13 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Unlimited timed practice exams