Channel Management16% of the exam
Advertising Studio audiences and its retirement
What Marketing Cloud Advertising (formerly Advertising Studio) did while licensed: Advertising Audiences use cases, networks, refresh, capacity, Administrator versus Channel Manager permissions, Journey Builder ads and Lead Capture, plus the retirement (no renewals from August 15, 2026), offboarding and Data Cloud Ad Audiences.
Given a scenario, describe the configuration of Advertising Studio.
~7 min read · 13 practice questions ·
What the exam expects
- State what Marketing Cloud Advertising (formerly Advertising Studio) was for, and its retirement status and successor.
- Match a goal to the Advertising Audiences use case it used: reach, acquire with lookalikes, suppress, or re-engage.
- Describe how audiences were kept current and what to do when audience capacity ran out.
- Separate what the Administrator and Channel Manager roles could do in Advertising Audiences.
- Name the prerequisites for advertising activities in Journey Builder and what Lead Capture did.
- Key terms: Advertising Audience (CRM data matched to an ad network for targeting); seed audience (customers a lookalike audience is modelled on); lookalike audience (prospects on the ad network who resemble the seed); suppression (excluding current customers from an acquisition campaign); Lead Capture (an AgentExchange app that brings ad leads into Salesforce); Data Cloud Ad Audiences (the recommended successor).
Key facts
Renewal cut-off
- Detail
- Not renewable starting August 15, 2026
Existing customers
- Detail
- Can use their subscription through the current term
Successor
- Detail
- Data Cloud Ad Audiences
Lead Capture
- Detail
- Not affected; still installable from AgentExchange
Networks
- Detail
- Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, Snapchat
Refresh
- Detail
- Audiences could refresh automatically
Capacity reached
- Detail
- Delete an unneeded audience or buy more from the account executive
Channel Manager limits
- Detail
- No adding users or accounts, no deleting audiences
Journey Builder ads
- Detail
- Needs Marketing Cloud Advertising and Journey Builder enabled
Offboarding
- Detail
- Delete all audiences and authorized accounts
Sources for this section (5)
- Retirement of Marketing Cloud Advertising Studiohelp.salesforce.com (opens in a new tab)
- Advertising Audienceshelp.salesforce.com (opens in a new tab)
- Create an Audiencehelp.salesforce.com (opens in a new tab)
- Roles and Permissions for Advertising Audienceshelp.salesforce.com (opens in a new tab)
- Marketing Cloud Advertisinghelp.salesforce.com (opens in a new tab)
- Why did a suppression audience, not a lookalike, keep customers out of acquisition ads?
- When could a Marketing Cloud Advertising subscription last be renewed?
- What did an admin do when Population Stats showed every audience in use?
- Why could a Channel Manager edit audiences but not remove them?
- Which two apps had to be enabled for ad activities in a journey?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Administrator pack
- Core concepts
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- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Administrator guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (13 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
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