Channel Management16% of the exam
Email Studio sending domains, footers and reply handling
How to configure a sending domain with a Sender Authentication Package or Private Domain (branded URL, IP choice, domain statuses), where the mailing address, footers and Alert Manager live in Account Settings, how to set up Reply Mail Management, and which Email Studio tool answers a deliverability, testing or welcome-email requirement.
Given a scenario, describe the configuration of Email Studio.
~8 min read · 17 practice questions ·
What the exam expects
- Configure a sending domain in Setup: choose SAP or Private Domain, the IP option and DNS management, and read the domain status.
- Use Account Settings for the mailing address, account-level headers and footers (and their send classification override), the Sender Authentication Domain and Alert Manager.
- Configure Reply Mail Management: reply address definition, reply filters, response and routing.
- Pick the Email Studio tool for a requirement: List Detective, Transactional Reconciliation, A/B Testing or the Welcome Email, and store email and SMS subscribers correctly.
- Key terms: Sender Authentication Package (SAP) (a licence for authenticated sending plus a branded URL); Private Domain (a licence for an authenticated sending domain); branded URL (images and tracked links on a domain you own); Reply Mail Management (RMM) (automatic handling of replies to your sends); send classification (a send's delivery profile, sender profile and CAN-SPAM type).
Key facts
Sending domain path
- Detail
- Setup, Quick Find ssl, Domain SSL Certificates, New Domain
Authenticated sending
- Detail
- On by default with SAP; optional with Private Domain
Shared IP in the wizard
- Detail
- Under 100,000 emails a month
RMM in the wizard
- Detail
- Only for email authentication plus URL branding
In progress status
- Detail
- DNS detected; setup up to five business days
DNS options
- Detail
- Delegate to Salesforce or self-host with the zone file
Footers
- Detail
- Account Default, None or Library content on the send classification's delivery profile
Alert Manager
- Detail
- Who gets critical alerts for batch and triggered email sends
RMM Email Display Name
- Detail
- Full name value, not an email address
RMM Routing
- Detail
- Receives every reply the filters don't identify
SMS subscriber storage
- Detail
- Data extensions only; email in lists or data extensions
Welcome Email triggers
- Detail
- Not imports, manual adds, Smart Capture or API
Sources for this section (5)
- Configure a SAP or Private Domainhelp.salesforce.com (opens in a new tab)
- Delivery Profileshelp.salesforce.com (opens in a new tab)
- Account Settingshelp.salesforce.com (opens in a new tab)
- Perform the Initial Configurationhelp.salesforce.com (opens in a new tab)
- Email Studiohelp.salesforce.com (opens in a new tab)
- Why does a new domain sit at In progress for days?
- When is Reply Mail Management offered in the sending domain wizard?
- Which RMM fields need the DNS team?
- Why can't SMS subscribers go in a list?
- Where do you choose who receives critical alerts for triggered sends?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Administrator pack
- Core concepts
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- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Administrator guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (17 questions for this lesson)
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