Importing, flowing and syncing consent records
How to choose among consent imports, record imports, flow actions, Account Engagement matching and Engagement+ Consent Mapping, with the file, date and phone format rules each path enforces.
Given a business requirement, determine the appropriate method for creating, managing, and updating consent records.
~8 min read · 10 practice questions ·
What the exam expects
- Choose among a consent import, a record import, a flow action, consent matching and Consent Mapping for a stated requirement.
- Prepare consent files that meet the single-status, date and phone rules.
- Configure a flow to update consent for one or several contact points.
- Choose an Account Engagement match type, and know its limits and timing.
- Move an Account Engagement preference list by hand and avoid missed opt-outs.
- Sync Marketing Cloud Engagement lists through Consent Mapping.
Key terms. Consent import: a CSV for one channel, one subscription and one status. Consent Request and Create Consent: equivalent flow actions that set a contact point's status. Email Consent Matching: the Account Engagement feature that aligns email consent automatically. Public list: a static Account Engagement list available in the Email Preference Center. Consent Mapping: the Consent tab feature that maps Engagement lists to subscriptions.
Key facts
- Detail
- Marketing Cloud Admin or Marketing Cloud Manager
- Detail
- One channel, one subscription, one status per file
- Detail
- Leads or Contacts tab with OptIn and OptOut values
- Detail
- Ignored by the importer
- Detail
- Fewer than 250,000 active, opted-out prospects
- Detail
- Up to 100 public lists
- Detail
- Up to 48 hours; status shows Active when done
- Detail
- Page lists the Account Engagement Administrator role or Manage Email Consent Matching, with Modify All Data or Marketing Cloud Admin
- Detail
- Also asks for a Sender Code
- Why might an imported status not show in Data 360 straight away?
- When does Account Engagement's status override existing consent history under the Opted Out match type?
- Who is told when a consent import finishes?
- What extra selection appears in Consent Mapping if the org uses business units?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Next Consultant pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (10 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Choose guide-only, practice-only, or save $4 with both