Platform Setup & Governance13% of the exam

Editions, Data 360 provisioning, data kits and permissions

What a Marketing Cloud Next org needs before anyone sends: core and Next editions, adoption paths, the order of Data 360 enablement and Basic Settings, required and optional data kits, and the permission sets that control who can do what.

Official exam objective
Explain the environment setup for Marketing Cloud Next including Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets.

~8 min read · 12 practice questions ·

What the exam expects

  • State the core org and Data 360 requirements for Growth and Advanced editions, and match a requirement to the edition that lists it.
  • Run discovery that settles the adoption path for a new customer, an Account Engagement customer or an Engagement customer.
  • Put Data 360 enablement, the Basic Settings tasks and data kit deployment in order, and diagnose a stuck step.
  • Decide when the optional sales data kit is needed, and who can deploy kits.
  • Assign the right permission set, or the right granular flow permission when Manage Flow is off the table.

Key terms. Core org: the Salesforce org whose edition Marketing Cloud Next runs on. Data kit: a package of the objects, fields and data connections the product needs. Basic Settings: the Setup page where you enable Marketing Cloud Next and deploy kits. Marketing Cloud Admin and Marketing Cloud Manager: the two permission sets that ship with the product. Data Cloud Architect: the Data 360 permission set for Data 360 Setup and data modeling, formerly Data Cloud Admin.

Key facts

Core org
Detail
Enterprise or Unlimited, for both Next editions
Account Engagement Plus, Advanced, Premium
Detail
Map to Next Advanced; only Account Engagement Growth maps to Next Growth
Path Experiment, Mobile App Messaging
Detail
On the Advanced list
Consent management, Send Time Optimization, Calculated Insights
Detail
On the Growth list
Enable Data 360
Detail
Done by a Data Cloud Architect from Data 360 Setup, before the other prerequisites
Deploy data kits in Setup
Detail
System Administrator profile, Data Cloud Architect and Marketing Cloud Admin
Opportunity Influence
Detail
Requires the sales data kit
Connected Campaigns
Detail
Can't be turned off after the connector is unpaused
Data space dropdown on Basic Settings
Detail
Disabled? Verify Data Cloud Architect permissions
Run Flows
Detail
Runs any active flow; creating and editing are separate permissions
Sources for this section (5)
  • Why does a discovery session ask which Salesforce experience marketers log in to?
  • When does an Engagement Corporate customer gain Next Advanced features?
  • Where does an admin complete the Basic Settings task that adds data protection details to records?
  • Why might a user with View Flows still not find a colleague's flow?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Marketing Cloud Next Consultant pack

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  • All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
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