Consent13% of the exam
Consent objects and how they relate
The four objects that store Marketing Cloud Next consent, how the separate CRM consent data model and its purpose and brand records differ, and where to review consent status and its change history.
Identify the purpose and relationships of the platform consent objects used to capture and manage consent preferences.
~7 min read · 10 practice questions ·
What the exam expects
- Name the four objects that store Marketing Cloud Next consent and match each to its purpose.
- Say what a consent record represents, and why consent attaches to a contact point.
- Separate the CRM consent data model from Marketing Cloud Next consent.
- Use Data Use Purpose and Brand when consent varies by reason or by brand.
- Pick the right place to review current consent status and its change history.
- Predict what deleting a communication subscription does to consent data.
Key terms. Communication Subscription: a specific communication people can subscribe to. Engagement Channel Type: a way to reach a customer. Communication Subscription Channel Type: the join that offers a channel on a subscription. Communication Subscription Consent: the customer-level consent information. Individual: the record behind all-or-nothing privacy settings.
Key facts
Objects that store Next consent
- Detail
- Communication Subscription, Engagement Channel Type, Communication Subscription Channel Type, Communication Subscription Consent
Scope of the consent DMO
- Detail
- One engagement channel on one communication subscription
What the consent object holds
- Detail
- Who consented, when and how; not the actual consent itself
Current status in bulk
- Detail
- Communication Subscription Consent DMO in Data Explorer
Change history
- Detail
- Consent Audit Trail data lake object
View on record pages
- Detail
- Marketing Cloud Manager or Marketing Cloud Admin
View in Data 360
- Detail
- Marketing Cloud Admin permission set
Data Use Purpose relates to
- Detail
- Contact Point Type Consent and Contact Point Consent
Brand relates natively to
- Detail
- Contact Point Type Consent and Contact Point Consent
Deleting a subscription
- Detail
- Deletes all related consent data
Sources for this section (6)
- Consent conceptshelp.salesforce.com (opens in a new tab)
- Consent DMOdeveloper.salesforce.com (opens in a new tab)
- Communication Subscription Objectshelp.salesforce.com (opens in a new tab)
- Review consent datahelp.salesforce.com (opens in a new tab)
- Consent data modelhelp.salesforce.com (opens in a new tab)
- Consent considerationshelp.salesforce.com (opens in a new tab)
- When will a marketer see consent status on a lead record?
- Why might the Consent API miss a customer's record?
- Where does Salesforce recommend managing consent objects by default?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Next Consultant pack
- Core concepts
- Exam traps
- Worked scenario
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