Content Creation and Delivery24% of the exam
A/B tests and Configure Delivery send options
Set up an Email Studio A/B test (six test types, random test and remainder groups, unique open or click-through winners, automatic or manual remainder sends) and choose the Configure Delivery options that control schedule time zone, reporting, Sales Cloud results, Prebuild Burst Sending and CC or BCC copies.
Given a customer scenario, configure send settings to meet the customer requirements.
~7 min read · 8 practice questions ·
What the exam expects
- Pick the Email Studio A/B test type from what differs between two versions, and set the winner criterion and remainder send.
- Explain how test and remainder groups are chosen and why a dynamic subject line falls back to its default in a two-email test.
- Choose Configure Delivery options for reporting, Sales Cloud results, tracking, web analytics and fast urgent sends.
- Predict when a scheduled send deploys and which audience records it uses.
- Send hidden or visible copies of a user-initiated email with CC and BCC.
- Key terms: A/B test (two versions sent to two random test groups, winner sent to the remainder); winner criterion (highest unique open rate or highest click-through rate); remainder (subscribers not in a test group); Configure Delivery (the Send Flow step for timing, tracking and advanced options); Prebuild Burst Sending (locks the audience and builds emails when the schedule is set).
Key facts
A/B winner criteria
- Detail
- Highest unique open rate or highest click-through rate
A/B test types
- Detail
- Subject Line, Email, Content Area, From Name, Send Time, Preheaders
Subject Line test limit
- Detail
- 256 characters per subject line
Test and remainder groups
- Detail
- Chosen randomly by the system
Two-email test, dynamic subject
- Detail
- Default subject always used; use AMPscript
Schedule time zone
- Detail
- The scheduling user's time zone
Suppress From Send Report
- Detail
- Results go to the Test Send Emails folder
Prebuild Burst Sending
- Detail
- Audience locked and emails built when send time is set
BCC
- Detail
- Invisible to recipients
- Why might a long subject line fail in a Subject Line A/B test?
- When can a Content Area test be used?
- When should subscriber data be updated for a standard scheduled send?
- Where do a send's results go when Suppress From Send Report is selected?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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