Content Creation and Delivery24% of the exam
Send methods, exclusions, throttling and send logging
Pick the send method from the sending process (Send Flow, user-initiated email interaction, triggered send, Send Email activity), keep triggered sends current with Pause, Publish Changes and Start/Resume, and prepare the send with exclusions, exclusion scripts, send throttling and send logging.
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
~7 min read · 10 practice questions ·
What the exam expects
- Recommend a send method from the sending process: Send Flow, a user-initiated email interaction, an Email Studio triggered send, or a Send Email activity.
- Keep a triggered send current after its email changes, and know where test audiences survive.
- Exclude people from a send with exclusion audiences, domain exclusion lists and exclusion scripts, including journey exclusion scripts.
- Pace a send with send throttling, and capture per-send values with send logging.
- Key terms: Send Flow (sends Content Builder emails; replaced Guided Send); user-initiated email interaction (a saved send definition started manually); triggered send (sent in response to an action or API call); exclusion script (AMPscript that excludes a subscriber when true); send throttling (delivery window, hourly threshold, or both); send logging (records email variable values per send).
Key facts
Triggered send edits
- Detail
- Pause, Publish Changes, Start/Resume; messages queue while paused
Test audience in Automation Studio
- Detail
- Not supported; removed on edit; test from Email Studio
Domain exclusion list
- Detail
- Data extension of domains; excludes every address on them
Exclusion script result
- Detail
- True (1) excludes the contact
Journey data in a script
- Detail
- AttributeValue; personalization strings can't read it
RaiseError
- Detail
- Not an exclusion or suppression process
Throttling options
- Detail
- Hourly limit, window, or both
Throttling and STO
- Detail
- One or the other in a Send Email activity
Send logging setup
- Detail
- Select Send Logging and create a log data extension updated by AMPscript
Sources for this section (7)
- Republish email changes to a Triggered Sendhelp.salesforce.com (opens in a new tab)
- Triggered Emailshelp.salesforce.com (opens in a new tab)
- Send Email Activityhelp.salesforce.com (opens in a new tab)
- User-Initiated Email Messageshelp.salesforce.com (opens in a new tab)
- Create Exclusion Scripthelp.salesforce.com (opens in a new tab)
- Troubleshooting Email Sendshelp.salesforce.com (opens in a new tab)
- Configure Deliveryhelp.salesforce.com (opens in a new tab)
- Why are triggered messages not lost while a triggered send is paused for an email change?
- When can a Medium-priority triggered message wait before it is queued?
- When should a triggered send definition suppress its activity from reports?
- Why shouldn't RaiseError be used to skip subscribers?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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