Content Creation and Delivery24% of the exam
Content Builder blocks and dynamic content rules
How Dynamic Content blocks pick content (first matching rule, default content, empty values as zero, matching data extension field names), dynamic subject lines and preheaders, Enhanced Dynamic Content imports, and which Content Builder block or email type fits a reuse, code, form or plain-text requirement.
Given a customer scenario, create and customize an email message to meet customers' needs.
~7 min read · 11 practice questions ·
What the exam expects
- Build Dynamic Content rules, rule order and default content, and diagnose why a subscriber sees the wrong or no content.
- Personalize a subject line and preheader with dynamic rules, and know where Enhanced Dynamic Content cannot go.
- Choose between Keep content blocks up-to-date and Make local copies of content blocks, and between a Reference Content block, a Code Snippet, an Email Form block and Enhanced Dynamic Content.
- Create a Text Only email and state what it gives up.
- Key terms: dynamic content (content chosen per subscriber by rules on attributes, data extension values or audiences); default content (shown when no rule is met); Enhanced Dynamic Content map (variations imported from a delimited file); reference block (a pointer to an existing block that always shows its latest content); code snippet (reusable HTML, AMPscript or Guide Template Language).
Key facts
Several rules match
- Detail
- First rule that applies wins
No rule matches, no default
- Detail
- Block displays no content
Empty attribute value
- Detail
- Evaluated as zero (0)
Data extension rules
- Detail
- Send to that data extension or one with exactly the same field names
Text-based emails
- Detail
- No dynamic content
Keep content blocks up-to-date
- Detail
- Default for new blocks; deleted references render blank
Make local copies
- Detail
- Default for existing blocks; source edits not applied
Enhanced Dynamic Content columns
- Detail
- Text, Image or Exclude this column
Enhanced Dynamic Content delimiters
- Detail
- Comma, semicolon or tab
Text Only email
- Detail
- Text regardless of preference; open rate never reported
- Where can a code snippet be inserted from in the HTML editor?
- When would a rule use exists in instead of is equal to?
- Which comparison operators do date attributes support?
- When can you no longer switch between Keep content blocks up-to-date and Make local copies of content blocks?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Specialist pack
- Core concepts
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- Worked scenario
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- All 31 lessons of the Marketing Cloud Engagement Specialist guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
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