Content Creation and Delivery24% of the exam

Sharing Content Builder assets across business units

Share Content Builder content between business units: Across Enterprise versus Selected Business Units, Enterprise 2.0 versus 1.0 direction, shared folder limits and subfolder inheritance, View and Send, Edit Locally and Edit Globally, locked content areas, the share permissions, and how Approvals change sharing, sending and unsharing.

Official exam objective
Given a customer scenario, organize and manage email campaign content.

~7 min read · 8 practice questions ·

What the exam expects

  • Choose between Across Enterprise and Selected Business Units, and know which direction each account type can share.
  • Plan shared folders around the 5,000-item limit and subfolder inheritance.
  • Pick View and Send, Edit Locally or Edit Globally, and lock content areas that recipients must not change.
  • Name the permission that controls sharing for content blocks and files, templates and emails.
  • Predict how Content Builder Approvals affect sharing, sending a shared email and unsharing it.
  • Key terms: Across Enterprise (the root Shared Content folder, shared to every existing and future business unit); Selected Business Units (a share to chosen units you can log in to); local edit (a recipient's own copy of an email shared with Edit Locally); locked content area (an email area recipients can't edit); unshare (removing a share, which deletes local edits).

Key facts

Enterprise 2.0 direction
Detail
Any business unit to any other
Enterprise 1.0 and Agency direction
Detail
Down to child business units only
Root Shared Content folder
Detail
Shared to all existing and future business units
Selected Business Units and new units
Detail
Units created after the share aren't included
Shared folder capacity
Detail
5,000 content items
Subfolder sharing
Detail
Same or a subset of the parent's business units
Enterprise 1.0 emails
Detail
Edit Locally only; create a local edit to send
Locked content areas
Detail
Not editable by Edit Locally or Edit Globally recipients
Unsharing an Edit Locally email
Detail
Deletes recipients' local edits
Template sharing permission
Detail
Email Studio > Content > Templates > Share
Sources for this section (4)
  • Why can one Selected Business Units share not reach 2,300 business units?
  • When does the All Shared Content view show an arrow to the right of the sharing icon?
  • How many folders can one folder contain?
  • Where do items shared without being moved appear for the recipient?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

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