Maintenance15% of the exam
Personalization, Einstein and other add-on products
How to match a need to the right add-on: Marketing Cloud Personalization for real-time behaviour, Einstein and its Professional edition add-on, Typeface images, Distributed Marketing versus Marketing Cloud Connect, Loyalty Management through Connect, Account Engagement for B2B nurture, and Data 360 or Intelligence over native tools.
Given a scenario, evaluate benefits of additional Marketing Cloud products.
~6 min read · 11 practice questions ·
What the exam expects
- Recommend the additional product that fits a scenario: Marketing Cloud Personalization, Einstein, Distributed Marketing, Marketing Cloud Connect, Loyalty Management, Account Engagement, Marketing Cloud Intelligence or Data 360.
- Know which Einstein features need an add-on on which edition, and which Einstein feature generates images versus tagging them.
- Tell Distributed Marketing from Marketing Cloud Connect by who uses it and how deep their access goes.
- Say how Loyalty Management reaches Marketing Cloud Engagement.
- Key terms: Marketing Cloud Personalization (formerly Interaction Studio; real-time interaction management); Einstein (AI features inside Marketing Cloud Engagement); Distributed Marketing (CRM users personalize and send corporate-built content); Marketing Cloud Connect (Engagement tools and data inside Sales or Service Cloud); Account Engagement (formerly Pardot; B2B marketing automation).
Key facts
Real-time interaction management
- Detail
- Marketing Cloud Personalization (formerly Interaction Studio)
Einstein on Professional
- Detail
- Listed as an add-on; Corporate, Enterprise, Enterprise+ listed without it
Einstein history
- Detail
- Minimum 7 days, recommended 28, optimal 90
Generated images
- Detail
- Optional Typeface add-on, a content block in Content Builder
Einstein Content Tagging
- Detail
- Tags existing images; up to 25 tags per image
Products that extend Engagement into CRM
- Detail
- Distributed Marketing and Marketing Cloud Connect
Loyalty data path
- Detail
- Marketing Cloud Connect sends Loyalty Management data to Engagement
Account Engagement automation
- Detail
- Engagement Studio
Large multi-source segmentation
- Detail
- Data warehouse or Data 360, not SQL Query
Sources for this section (7)
- Marketing Cloud Personalizationhelp.salesforce.com (opens in a new tab)
- Einstein Feature Overviewhelp.salesforce.com (opens in a new tab)
- Using Einsteinhelp.salesforce.com (opens in a new tab)
- Using Cross-Cloud Productshelp.salesforce.com (opens in a new tab)
- Integrate Loyalty Managementhelp.salesforce.com (opens in a new tab)
- Explore Salesforce Marketing Solutionstrailhead.salesforce.com (opens in a new tab)
- Optimizing a SQL Query Activityhelp.salesforce.com (opens in a new tab)
- Why is Marketing Cloud Personalization, not Journey Builder, the answer for reacting the moment a shopper abandons a cart?
- When does a team need Marketing Cloud Connect rather than Distributed Marketing?
- How does Loyalty Management data reach Marketing Cloud Engagement?
- When should a B2C Engagement customer add Account Engagement?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Administrator pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Administrator guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (11 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Unlimited timed practice exams