Experience Cloud Basics8% of the exam
Experience Cloud personas: builders, managers and members
The four Experience Cloud personas (site user, community or site manager, site admin, site builder), what each one does and wants, how customer, partner, employee and guest site users differ, and which license each kind of member needs at persona level.
Identify most common personas for Experience Cloud.
~8 min read · 5 practice questions ·
What the exam expects
- Name the four Experience Cloud personas and assign a described job to the right one.
- Separate what site users want from what the people who run the site do.
- Recognize the partner persona and the Partner Central site and license it implies.
- Identify the licensing behind an employee community.
- Know the site manager's prerequisites: internal user, site member, Manage Experiences.
Key terms:
- Site user: a customer, partner or employee who uses the site.
- Community manager (site manager): protects, nurtures and sets strategy for a site.
- Site admin: manages member access, permissions, sitemap and information architecture.
- Site builder: customizes the site's look and builds components, templates and page layouts.
- Guest user: an unauthenticated visitor who uses no external license.
Key facts
Persona count
- Detail
- Four: site user, community manager, site admin, site builder
Community manager tasks
- Detail
- Moderating forums, running health reports, communicating with members
Site builder tasks
- Detail
- Components and templates, page layouts, site appearance
Site manager prerequisites
- Detail
- Internal user and member of the site
Site manager permission
- Detail
- Manage Experiences, to access Experience Workspaces
External moderators
- Detail
- Need Access Experience Management plus moderation permissions for the Moderation tile
Employee community licensing
- Detail
- Salesforce Platform user license plus Company Community for Lightning Platform permission set license
Partner Central prerequisite
- Detail
- At least one Partner Community license
Sources for this section (5)
- Learn About Experience Cloud Personastrailhead.salesforce.com (opens in a new tab)
- What's an Experience Cloud Site Manager?help.salesforce.com (opens in a new tab)
- Assign an Experience Cloud Site Managerhelp.salesforce.com (opens in a new tab)
- What's an Experience Cloud Site Moderator?help.salesforce.com (opens in a new tab)
- Experience Cloud User Licenseshelp.salesforce.com (opens in a new tab)
- Why do moderation, health reporting and member communication point to the community manager rather than the site admin?
- When can a user be assigned as an Experience Cloud site manager?
- Which two licenses sit underneath an Employee Community license?
- Why does a reseller persona point to a Partner Central site?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Experience Cloud Consultant pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 37 lessons of the Experience Cloud Consultant guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (5 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Unlimited timed practice exams