Sales and Marketing Applications10% of the exam
Lead routing, auto-response and campaign management
How Web-to-Lead, lead assignment rules, lead queues and auto-response rules capture and route leads, and how campaigns, campaign member statuses, Primary Campaign Source and the Marketing User setting track marketing results.
Describe the capabilities of lead automation tools and campaign management (for example: leads, lead convert, lead assignment rules, campaign, and campaign members).
~8 min read · 10 practice questions ·