Sales and Marketing Applications10% of the exam
Sales process: lead conversion, opportunities and Path
How a lead becomes an account, contact and opportunity, what carries over and what doesn't, how sales and lead processes tie stage and status values to record types, and how Path coaches reps stage by stage.
Given a scenario, identify the capabilities and implications of the sales process (for example: leads, opportunities, path).
~7 min read · 10 practice questions ·