Platform Setup & Governance13% of the exam

Business units, data spaces and workspace governance

When a division needs a business unit and when workspaces are enough, how the one-to-one data space mapping isolates data, and how member roles, contributor roles, sharing, common assets and channels govern content and users.

Official exam objective
Given a scenario, identify when Business Units are required and configure an appropriate content and user governance model using roles and Enhanced CMS Workspaces.

~8 min read · 14 practice questions ·

What the exam expects

  • Decide whether a requirement needs business units or only marketing workspaces.
  • Apply the one-to-one business unit and data space relationship, including what can never change afterwards.
  • List what must exist before business units are turned on, and what happens to current users and content.
  • Choose member roles and contributor roles for a stated level of access.
  • Govern content across workspaces and units with sharing, common assets and channel assignment.

Key terms. Business unit: a division of the org that acts as a junction between data and content. Data space: the Data 360 partition that enforces a unit's data separation. Marketing workspace: the CMS workspace that stores marketing content. Member role: Marketer-Standard or Marketer-ReadOnly, set on the unit. Contributor role: Content Admin, Content Manager or Content Author, set on the workspace. Common assets: a library of content copies open to all units.

Key facts

Business unit limit
Detail
Up to 150
Later permission set holders
Detail
Add to the unit manually
Marketer-Standard blockers
Detail
Permission set group assignment, custom set or clone
Deactivated unit's data space
Detail
Can't be used by any other unit
Copied content
Detail
Independent; later changes to the original don't sync
Org default workspace
Detail
Can't be deleted
Shared content location
Detail
Shared with Workspaces folder in each target
Sources for this section (6)
  • Why should each data space description include its business unit's name?
  • When can a channel's assignment change without anyone unassigning it first?
  • What can still be edited in an inactive unit, and what can't then run?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Marketing Cloud Next Consultant pack

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  • All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
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