Email Sending and Journeys22% of the exam
Journey types, splits, goals and activities
Matching a business need to Journey Builder functionality: the Single Send, Transactional Send and Multi-Step journey types, Decision, Engagement and Random Splits with Join and Wait activities, goals and exit criteria, and customer-update and Sales and Service Cloud activities.
Given a scenario, identify which journey functionality should be used to address business needs.
~5 min read · 7 practice questions ·
What the exam expects
- Choose Single Send, Transactional Send or Multi-Step from a business requirement.
- Route contacts with the right split: Decision Split for contact data, Engagement Split for behaviour, Random Split for random groups, and bring them back with Join.
- Group activities correctly: messages, flow control, customer updates, and Sales and Service Cloud.
- Set a goal as a count or a percentage, and tell goals from exit criteria.
- Explain that Journey Builder works with content and audiences built in other Engagement apps.
- Key terms: journey type (Single Send, Transactional Send or Multi-Step); split (an activity that divides contacts into paths); Join (an activity that reunites branches); goal (a measurement of a customer action you want to promote); exit criteria (a filter that removes contacts from a journey).
Key facts
Journey types
- Detail
- Single Send, Transactional Send, Multi-Step
Decision Split
- Detail
- Evaluates contact data
Engagement Split
- Detail
- Evaluates a customer behavior
Join
- Detail
- Reunites branches toward one endpoint
Goal target
- Detail
- Total number or percentage of people
Goal evaluation
- Detail
- Every 24 hours; at wait end with Exit Option
Sales and Service Cloud activities
- Detail
- Need Marketing Cloud Connect
Content and audiences
- Detail
- Built in Email Studio, Content Builder, Contact Builder
- How often does Journey Builder evaluate contacts against a goal?
- Why does a contact who leaves through exit criteria not appear in goal statistics?
- When are Sales and Service Cloud activities missing from the canvas?
- Which five activity groups does Trailhead list on the Journey Builder canvas?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Foundations pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Foundations guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (7 questions for this lesson)
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