Email Sending and Journeys22% of the exam
Email templates, content blocks and layouts
How a Content Builder email template (layout, styles and content areas) differs from the reusable content blocks dropped into it, including Layout, Button, Image Carousel and Dynamic Content blocks, and how emails pick up a changed template.
Distinguish between template components and content blocks when building emails in Marketing Cloud Engagement.
~6 min read · 6 practice questions ·
What the exam expects
- Choose a template when emails must share structure and styles, and content blocks when a piece of content must be reused.
- Recognise the main block types (Text, Image, Button, Free Form, HTML, Image Carousel, Layout, Dynamic Content) and what each holds.
- Group several blocks into one reusable unit with a Layout block.
- Bring an existing email onto a changed template.
- Configure a Dynamic Content block with rules and default content.
- Key terms: email template (the reusable layout, design and styles of an email); content area (a slot in the template that receives content); content block (a reusable piece of content such as text, an image or a button); Layout block (a reusable group of content blocks); default content (what a Dynamic Content block shows when no rule matches).
Key facts
Template kinds
- Detail
- Basic, Empty (layout only), Themed
Layout block
- Detail
- Reusable group of content blocks
Text block
- Detail
- Only text and links
Image Carousel
- Detail
- Up to ten images, every 7.5 seconds
Carousel fallback
- Detail
- First image, alt text and link
Template edits
- Detail
- Update Email Now from email properties
Active journey emails
- Detail
- Edits apply after you update the activity
No rule matched
- Detail
- Default content displays
Text-based emails
- Detail
- Can't use dynamic content
- Which starting template shows layout only, with no suggested images or text?
- When an email used in an active journey is edited, when does the journey use the change?
- Why does Help prefer a document link in a Button block over attaching the file?
- How many images can one Image Carousel block hold, according to Help?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Foundations pack
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- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Foundations guide, with reading progress
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