Email Sending and Journeys22% of the exam
Subscriber Preview, test sends and Litmus previews
How to check an email before it goes live: Subscriber Preview for one subscriber's personalization, test sends to real inboxes with three personalization options and send thresholds, and Litmus previews for rendering across many browsers, devices and clients.
Given a scenario, identify how to accomplish content rendering validation.
~6 min read · 5 practice questions ·
What the exam expects
- Choose between Subscriber Preview, a test send and Litmus previews for a given validation need.
- Prepare a data extension so Subscriber Preview can use its rows.
- Pick the test-send personalization option that gives each reviewer the right version.
- Predict what a test send costs and when it isn't delivered.
- Key terms: Subscriber Preview (a rendering of the email as one selected subscriber would see it); test send (a real send to a test audience before the live send); Litmus previews (renderings across many browsers, devices and clients inside Content Builder); recipient test data extension (a data extension of test recipients whose own data personalizes each copy).
Key facts
Preview sends nothing
- Detail
- Subscriber data only renders personalization
Previewable data extension
- Detail
- Email address field, or linked by Subscriber ID or Key
Preview attribute edits
- Detail
- Apply permanently to the subscriber
Test recipients
- Detail
- Up to five addresses, or a test data extension
Maximum Threshold
- Detail
- Can't be bypassed
Test send cost
- Detail
- Counts against the purchased threshold
Litmus coverage
- Detail
- 90+ browsers, devices and clients
Send Preview modes
- Detail
- Desktop View and Mobile View
Sources for this section (4)
- Why might a test sent from Content Builder be missing from the Send Log data extension?
- When can a marketer go ahead despite a threshold notice in the Test Send Summary?
- Why can't two marketers share one Litmus login to view previews?
- Which two preview modes does Email Studio's Send Preview offer?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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