Marketing Cloud Engagement Basics22% of the exam
CloudPages Smart Capture forms and data targets
How to set up a CloudPages Smart Capture form: the sendable data extension behind it, the block settings for fields, hidden attributes and the confirmation message, how submissions enter a Multi-Step journey, and who may build and publish pages.
Given requirements, determine a proper Cloudpage form submission setup.
~6 min read · 6 practice questions ·
What the exam expects
- Set up the data extension a Smart Capture form writes to: sendable, created from new, Email Address related to Subscriber Key.
- Configure the Smart Capture block: Use in Journey Builder, the data target, visible fields and hidden attributes.
- Customise what a visitor sees after submitting, and know which tab holds that setting.
- Connect the form to a journey and recognise which journey type accepts it.
- Explain how a form plus a journey helps drive leads.
- Key terms: CloudPages (the Engagement app for landing pages, microsites and forms); Smart Capture (a form block that writes submissions to a data extension); data target (where submissions are stored); hidden attribute (a field submitted with a fixed value the visitor doesn't see); CloudPages entry source (the journey entry that admits form submitters).
Key facts
Lead capture and nurture
- Detail
- Capture with a form, nurture in a journey, add to Sales Cloud as a lead or contact
Where a form can go
- Detail
- Any CloudPages landing page or microsite
Data target
- Detail
- Sendable data extension, default retention
Send relationship
- Detail
- Email Address related with Subscriber Key
Confirmation message
- Detail
- Submit Options tab
Journey type
- Detail
- Multi-Step journeys only
Forms per journey
- Detail
- Each form used one time per journey
On submit
- Detail
- Added to a data extension and queued to enter
Publishing
- Detail
- Publish/Unpublish permission, for external viewers
Sources for this section (5)
- CloudPageshelp.salesforce.com (opens in a new tab)
- Use a Smart Capture Form in Journey Builderhelp.salesforce.com (opens in a new tab)
- Create a Smart Capture Formhelp.salesforce.com (opens in a new tab)
- Use CloudPages to Admit Contactshelp.salesforce.com (opens in a new tab)
- CloudPages Permissionshelp.salesforce.com (opens in a new tab)
- Which CloudPages permission makes content available to external viewers?
- How often may a given capture form appear inside the same journey?
- Why build the form before dragging its entry onto the canvas?
- When a journey started by the form includes an email, what must you finish before activating it?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Foundations pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Foundations guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (6 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Choose guide-only, practice-only, or save $4 with both