Account Engagement Forms, Form Handlers and Landing Pages20% of the exam
Form handlers, Web-to-Lead and kiosk mode
When to use a form handler instead of a hosted form, how to map external fields and integrate a Salesforce Web-to-Lead form, how kiosk mode, the honeypot and activity throttling behave, what breaks a form handler post, and how to read form handler statistics.
Given a scenario, identify the capabilities, use cases and interpret metrics of Account Engagement forms.
~8 min read · 11 practice questions ·
What the exam expects
- Choose a form handler or a hosted form from a requirement, knowing what each supports.
- Create a form handler: success and error locations, data forwarding, and case-sensitive external field mapping.
- Integrate a Salesforce Web-to-Lead form with a form handler and avoid the duplicate-record trap.
- Use Kiosk/Data Entry Mode, the honeypot field and the activity throttling setting for the right problem, and troubleshoot failed posts.
- Read the Form Handler Statistics table and single form handler report.
Key terms:
- Form handler: an Account Engagement endpoint that receives posts from your own or a third-party form.
- External Field Name: the
nameattribute of the external input, mapped to a prospect field. - Data forwarding: passing the same post on to the success location, such as another database.
- Kiosk/Data Entry Mode: submissions that don't cookie the visitor.
- Activity throttling: suppressing duplicate visitor activities and autoresponders from rapid resubmissions.
Key facts
Create a form handler
- Detail
- Account Engagement Administrator or Marketing role
External Field Name
- Detail
- The input's
nameattribute; case-sensitive
Conditional fields
- Detail
- Not available on form handlers
Accepted encodings
- Detail
- Empty enctype or
application/x-www-form-urlencoded
Server-side posts
- Detail
- Enable Kiosk/Data Entry Mode on the handler
Kiosk Mode on a hosted form
- Detail
- Per form, Advanced tab of Look and Feel
Honeypot field name
- Detail
pardot_extra_field, hidden off-screen
Autoresponder throttle
- Detail
- 4 hours on most assets; none on a handler with throttling disabled
Web-to-Lead with assigning completion actions
- Detail
- Not recommended: duplicate records
Handler table metrics
- Detail
- Total Submissions, Unique Submissions, Conversions
Sources for this section (7)
- Create a Form Handlerhelp.salesforce.com (opens in a new tab)
- Form Handler Considerationshelp.salesforce.com (opens in a new tab)
- Kiosk Modehelp.salesforce.com (opens in a new tab)
- Honeypot Fieldhelp.salesforce.com (opens in a new tab)
- Completion Action Considerationshelp.salesforce.com (opens in a new tab)
- Web-to-Lead Integrationhelp.salesforce.com (opens in a new tab)
- Handler Statistics Tablehelp.salesforce.com (opens in a new tab)
- Why does a form posting to a deleted form handler show prospects an error?
- When does a
success_locationPOST parameter fall back to the referring page? - What happens when a cookied prospect submits a form handler with a new email address in an account that allows duplicate emails?
- Which button gives you the URL to paste into an external form's post action?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Account Engagement Specialist pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 24 lessons of the Marketing Cloud Account Engagement Specialist guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (11 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Choose guide-only, practice-only, or save $4 with both