Account Engagement Forms, Form Handlers and Landing Pages20% of the exam
Enhanced landing pages: build, publish and URLs
How the enhanced landing page experience differs from classic pages, which permissions build, publish and unpublish a page, how the Draft, Published and changes-pending statuses work, and what the record's Public Link, Vanity URL, Unpublish Redirect URL, indexing, custom code and form style settings do.
Identify the capabilities, use cases and interpret reporting metrics for landing pages.
~7 min read · 15 practice questions ·
What the exam expects
- Choose between the enhanced and classic landing page experiences from a requirement (builder, responsiveness, images, reporting, where the team works).
- Name the permissions that edit, add CMS images to, publish and unpublish an enhanced landing page, including custom user roles.
- Predict a page's status and Public Link after save, publish, edit and unpublish, and know what to do next.
- Configure the record settings: Vanity URL, Unpublish Redirect URL, Hide from Search Engine Indexing, header and footer code, and builder form styles.
Key terms:
- Enhanced landing page: a page built in the drag-and-drop builder of the Account Engagement Lightning App, stored as a Salesforce record.
- Source field: tells classic pages (Account Engagement) from enhanced pages (Salesforce).
- Public Link: the published URL on the primary tracker domain.
- Vanity URL: the path portion appended to your tracker domains.
- Republish: publishing again so saved edits reach the web.
Key facts
Source values
- Detail
- Classic = Account Engagement; enhanced = Salesforce
Builder components
- Detail
- Image, Pardot Form, Rich Text, Button, HTML
CMS images
- Detail
- Need the Digital Experiences app assignment
Unpublish permission
- Detail
- Administrator or Marketing role, or custom role with View and Delete
Default status
- Detail
- Draft
Enhanced page allocation
- Detail
- Up to 1,000 in most editions; Growth 50 in total
HTML field limit
- Detail
- 384 KB; no JavaScript or SVG active content
Search indexing default
- Detail
- Searchable (box deselected)
Unpublish default redirect
- Detail
- Website set in Account Engagement Settings
Header and footer tags
- Detail
- script, style, link, noscript, comment
- Why can't a marketer pull an image from Salesforce Files into an enhanced landing page?
- When you unpublish and later republish an enhanced page, what happens to its earlier metrics?
- What width does an enhanced page default to on screens narrower than 480 px?
- Why might an iframe inside an HTML component show only a placeholder in the builder?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Account Engagement Specialist pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 24 lessons of the Marketing Cloud Account Engagement Specialist guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (15 questions for this lesson)
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