Free Salesforce Marketing Cloud Account Engagement Specialist practice questions

Question 1

Ursa Major Solar's admin sees that a prospect's Product Interest field was set to "Battery Storage" although the prospect never submitted a form. The audit source reads Change by Pardot user in the Analytics section. What most likely made the change?
A. An Engagement Studio program step changed the value, which the audit always labels as Analytics.
B. A completion action on a page action fired when the prospect viewed a tracked battery storage page.
C. A marketing user edited the field by hand on the prospect record while reviewing hot leads that week.
D. A Salesforce Flow updated the matching lead field, and the connector synced the value back down.

Accepted Answer

Correct answer: B. A completion action on a page action fired when the prospect viewed a tracked battery storage page.
Salesforce Help defines the source Change by Pardot user in the Analytics section as an update triggered by a completion action associated with a page action, which fits a field set when the prospect viewed a tracked page. A manual edit on the record shows the source Change by Pardot user in the Prospect Section instead. A Flow update in Salesforce would arrive through the connector sync, not through a page action's completion action. The audit source table does not define Analytics as the label for Engagement Studio actions.

Question 2

A Northern Trail Outfitters prospect shows the sync error "Invalid picklist value: bad value for restricted picklist field: Industry". The Account Engagement form offers an Industry choice that isn't in the Salesforce picklist. What should the admin do?
A. Clear the sync error right away, because Salesforce adds a missing value to a restricted picklist on the next sync.
B. Align the Account Engagement value with the Salesforce picklist, then clear the sync error so it resyncs.
C. Pause the connector until Salesforce accepts the value, then unpause it so that the prospect retries.
D. Delete the prospect so that it is recreated from the next form submission without the sync error.

Accepted Answer

Correct answer: B. Align the Account Engagement value with the Salesforce picklist, then clear the sync error so it resyncs.
Prospect sync errors originate in Salesforce and must be addressed and resolved before an admin can clear the error and let the prospect sync again; this one is a data formatting issue because Account Engagement is sending a value the restricted picklist doesn't allow. Clearing the error first would only repeat the failure, because Salesforce does not add values to a restricted picklist. Deleting the prospect loses its history and the form would send the same bad value. Pausing the connector changes nothing about the value Salesforce rejects.

Question 3

Cumulus Financial's Account Engagement admin is planning which Salesforce lead fields to map to custom prospect fields. Which two Salesforce field types will not sync with Account Engagement fields? Choose 2 answers.
A. Picklist fields, such as a restricted list of the lead's product interests
B. Checkbox fields, such as a flag showing the lead requested a callback
C. Date fields, such as the date the lead attended a branch seminar
D. Geolocation fields, such as the coordinates of the lead's head office
E. Lookup fields, such as a lookup to the partner account that referred the lead

Accepted Answer

Correct answer: D. Geolocation fields, such as the coordinates of the lead's head office | E. Lookup fields, such as a lookup to the partner account that referred the lead
Salesforce Help states that Account Engagement fields don't sync with lookup or geolocation Salesforce field types, so those two cannot be mapped for sync. Picklist fields can be mapped, and the Use pre-defined values option even syncs their values from Salesforce. Date and checkbox fields are ordinary field types that map to matching Account Engagement field types.

Question 4

Cumulus Financial's marketing manager, who has the Marketing user role, wants to run a multivariate test of three classic and enhanced versions of a mortgage-rate landing page. Which two statements are accurate? Choose 2 answers.
A. Only classic landing pages can be added to a test, so the enhanced version must be rebuilt.
B. The manager can create the test because the Marketing role has full access to multivariate tests.
C. Views from the multivariate test don't appear in the individual landing page reports.
D. The test's link replaces the individual landing page links in campaigns that promote the offer.
E. To end the test, the losing pages are unpublished, which also closes the multivariate test.

Accepted Answer

Correct answer: C. Views from the multivariate test don't appear in the individual landing page reports. | D. The test's link replaces the individual landing page links in campaigns that promote the offer.
Salesforce notes that multivariate test views don't appear in landing page reports, and that you use the multivariate test's link instead of the individual landing page links. Creating a multivariate test requires the Account Engagement Administrator role, so a Marketing user can't create it. You can test both classic and builder (enhanced) landing pages. To end a multivariate test, you delete it rather than unpublishing pages.

Question 5

Cumulus Financial uses one form handler for all of its seminar registrations. Prospects often register for two or three different seminars within minutes, but only the first registration triggers the confirmation autoresponder. What should the marketing ops admin do?
A. Enable Kiosk/Data Entry Mode on the handler so each registration is treated as coming from a new visitor
B. Move the autoresponder to an automation rule, because form handler completion actions run only once per prospect
C. Make every field on the external form required so each new registration counts as a separate submission
D. Select Disable Visitor Activity throttling and send autoresponder emails after every submission on the handler

Accepted Answer

Correct answer: D. Select Disable Visitor Activity throttling and send autoresponder emails after every submission on the handler
Account Engagement captures data for every form handler submission, but visitor activities and autoresponder emails are throttled to stop rapid repeat submissions creating duplicates; you can disable that per form handler. The completion action considerations confirm that on form handlers there's no throttling period for Send Autoresponder Email once Disable Visitor Activity Throttling is enabled. Form handler completion actions aren't limited to once per prospect; throttling is the cause. Kiosk Mode only stops cookieing visitors and doesn't lift throttling. Required fields affect validation, not throttling.

Question 6

Cumulus Financial's hosted advisor-enquiry form has an Investor Type dropdown. Visitors should see friendly labels such as Retiree while the prospect record keeps internal values such as RET, and prospects who pick Institutional should be graded against the Institutional profile. Which two settings on the field's Values tab meet these requirements? Choose 2 answers.
A. Use the Prefill with option so each value shows its label on the form and is saved to the record as the code.
B. Use the A icon on each value to display an alternate label on the form while the record keeps the value.
C. Use the Dependent tab to show a hidden Profile field set to Institutional whenever that value is selected.
D. Use the grid icon next to Institutional to assign the Institutional profile to prospects who select it.
E. Use the + icon next to Institutional, because adding the prospect to a list also switches its grading profile.

Accepted Answer

Correct answer: B. Use the A icon on each value to display an alternate label on the form while the record keeps the value. | D. Use the grid icon next to Institutional to assign the Institutional profile to prospects who select it.
On the Values tab of a checkbox, radio button or dropdown field, the A icon displays an alternate value on the form while the original value appears in the prospect record, and the grid icon assigns a profile to the prospect who selects the value. Prefill with only prefills the field with one of its values; it doesn't relabel values. The + icon adds prospects who select the value to a list, and list membership doesn't change a grading profile. The Dependent tab shows other fields when a value is entered; it doesn't assign a profile.

Question 7

Northern Trail Outfitters wants shorter hosted forms. The Company Size field should appear only for prospects who already gave a first name and email address on an earlier form. How should the marketing ops admin configure Company Size?
A. On the Dependent tab, show Company Size when the First Name field equals any value entered on this form
B. On the Progressive tab, show the field only if the prospect already has data in First Name and Email
C. On the Advanced tab, clear Always display even if previously completed so the field stays hidden
D. On the Values tab, assign a profile to prospects who have completed First Name and Email in the past

Accepted Answer

Correct answer: B. On the Progressive tab, show the field only if the prospect already has data in First Name and Email
Progressive profiling displays fields based on fields a prospect completed on previous forms, and it is set on the field's Progressive tab with Show this field only if the prospect already has data in the following field(s). The Dependent tab shows other fields based on a value entered on the current form, not on stored prospect data. The Values tab applies only to checkbox, radio button and dropdown fields and assigns profiles or lists per value. Always display even if previously completed controls whether a completed field shows again, not whether a new field appears.

Question 8

Last month an AW Computing admin ran a segmentation rule that added prospects with Product Interest = Storage to the Storage Nurture list. New prospects with that interest have arrived since, but none are on the list. What is the reason?
A. Segmentation rules run only once, so prospects who match later aren't added by that rule.
B. The Storage Nurture list became dynamic when the rule ran and removes prospects who were not part of the original run.
C. The segmentation rule paused automatically after 30 days and must be resumed to process new prospects.
D. Segmentation rules process only prospects that are synced to Salesforce leads, not prospects created by forms.

Accepted Answer

Correct answer: A. Segmentation rules run only once, so prospects who match later aren't added by that rule.
A segmentation rule runs a one-time action on prospects that meet its criteria at the moment it runs, so prospects who match afterwards aren't affected. For ongoing additions, the admin should use an automation rule or a dynamic list. Segmentation rules don't auto-pause and resume like that. They aren't limited to prospects synced to Salesforce leads. Running a rule doesn't change the list type.

Question 9

Bloomington Caregivers wants to automate follow-up across its marketing assets with completion actions. On which three asset types can the Account Engagement admin configure completion actions? Choose 3 answers.
A. Custom redirects
B. Dynamic lists
C. Files
D. Form handlers
E. Segmentation rules

Accepted Answer

Correct answer: A. Custom redirects | C. Files | D. Form handlers
Completion actions are available on forms, form handlers, files, custom redirects, emails, and page actions. Dynamic lists are criteria-based list tools that only manage membership and don't carry completion actions. Segmentation rules are one-time criteria-based rules with their own actions, not assets that a prospect interacts with to trigger completion actions.

Question 10

Get Cloudy Consulting is planning page actions for its tracked website. Which two statements about page actions should the marketing ops admin keep in mind? Choose 2 answers.
A. Page actions send a notification on every view, so a prospect refreshing the page sends a new alert each time.
B. Page actions work on any page of the domain, even pages that are missing the tracking code or a tag manager.
C. Anonymous visitors don't trigger page action completion actions, because completion actions apply only to prospects.
D. Page actions are applied retroactively, so visitors who later convert receive the actions for earlier page views.
E. Page actions can be created for non-visible pages and for pages that require the user to log in.

Accepted Answer

Correct answer: C. Anonymous visitors don't trigger page action completion actions, because completion actions apply only to prospects. | E. Page actions can be created for non-visible pages and for pages that require the user to log in.
Page action completion actions apply only to prospects, so anonymous visitors don't trigger them, and page actions can be made for non-visible pages and pages that require login. They aren't retroactive: if an earlier anonymous visitor converts, the visit is tied to the prospect and appears in the page action report, but the completion actions aren't applied. The page must carry Account Engagement tracking code, directly or through a tag manager. Notifications are limited to one per prospect per page per hour.

Question 11

Ursa Major Solar wants to keep a record of exactly who was on its Solar Rebate Eligible dynamic list on the day a campaign launched, while the dynamic list itself keeps updating for future sends. What should the Account Engagement admin do?
A. Split the dynamic list into two lists on launch day and later merge the two halves back into the dynamic list.
B. Copy the dynamic list and convert the copy to static, leaving the original list in place to keep updating.
C. Convert the Solar Rebate Eligible dynamic list to static on launch day and rebuild its rules later if needed.
D. Archive the dynamic list on launch day, because archived lists freeze their members but keep the rules running.

Accepted Answer

Correct answer: B. Copy the dynamic list and convert the copy to static, leaving the original list in place to keep updating.
Copying the dynamic list and converting the copy to static keeps a snapshot, while prospects can still be added to or removed from the original dynamic list, which is why the two counts can drift apart. Converting the original is permanent, because a converted list can't be restored to a dynamic list. Archiving hides a list from tables and prevents list email use, but it doesn't create a snapshot. Splitting produces static lists and leaves the original dynamic list unchanged, and lists can't be merged back into a dynamic list.

Question 12

Bloomington Caregivers has operational email sending enabled and sends an operational list email about a mandatory privacy terms change. Opted-out prospects on the list receive it, but one prospect whose record shows a hard bounce from an earlier send doesn't. What explains this?
A. A hard bounce opts the prospect out, and opted-out prospects can receive autoresponder emails but no other email.
B. Opted-out prospects receive operational email only from Engagement Studio, so the list email skipped this prospect.
C. Operational emails skip prospects who were marked Do Not Email by an automation rule within the last 30 days.
D. One hard bounce makes a prospect Undeliverable, and undeliverable prospects can't receive any email, operational or marketing.

Accepted Answer

Correct answer: D. One hard bounce makes a prospect Undeliverable, and undeliverable prospects can't receive any email, operational or marketing.
Mailability status depends on Do Not Email, Opted Out and previous bounces: one hard bounce or five or more soft bounces make a prospect Undeliverable, and an undeliverable prospect can't receive any emails. Opted-out prospects without bounces are Operational Emails Only, which is why the others received this list email. There's no 30-day Do Not Email rule, and Do Not Email prospects can still receive operational emails. A hard bounce changes mailability to Undeliverable rather than opting the prospect out.

Question 13

Get Cloudy Consulting has a visitor filter for its office IP addresses. A marketing ops admin reviewing a list email report wants to understand how filtered activity appears. Which two statements are accurate? Choose 2 answers.
A. Filtered activities are discarded when a filter is created, so they can't be shown in reports later.
B. Showing filtered activities on the Opens page changes only that page and no other report pages.
C. The Clicks table on the Report tab excludes deleted prospects, so it always matches the totals.
D. On pages such as Opens and Click-Throughs, filtered activities can be shown from the Tools menu.
E. The basic table of email details and metrics on the Report tab doesn't show filtered activities.

Accepted Answer

Correct answer: D. On pages such as Opens and Click-Throughs, filtered activities can be shown from the Tools menu. | E. The basic table of email details and metrics on the Report tab doesn't show filtered activities.
The Report tab's basic table of email details and metrics doesn't show filtered activities, while on report pages such as Opens and Click-Throughs filtered activities can be turned on from the Tools menu. Turning filtered activities on or off affects all report pages, not just one. Filtered activities are kept and can be shown. The Clicks table doesn't filter out deleted prospects, so its numbers are sometimes higher than the overall report.

Question 14

A Cumulus Financial list email shows Total Sent 5,000, total bounces 200, Unique HTML Opens 1,200, Total Opt-Outs 24 and Total Spam Complaints 5. Which two statements about its reported rates are accurate? Choose 2 answers.
A. The opt-out rate is 0.50%, because opt-outs are compared to total emails delivered.
B. The spam complaint rate is 0.10%, because complaints are compared to total emails sent.
C. The spam complaint rate is 0.42%, because complaints are compared to unique HTML opens.
D. The opt-out rate is 0.48%, because opt-outs are compared to total emails sent.
E. The opt-out rate is 2.0%, because opt-outs are compared to unique HTML opens for the email.

Accepted Answer

Correct answer: B. The spam complaint rate is 0.10%, because complaints are compared to total emails sent. | D. The opt-out rate is 0.48%, because opt-outs are compared to total emails sent.
Opt-out rate and spam complaint rate both use total emails sent as the denominator: 24 / 5,000 = 0.48% and 5 / 5,000 = 0.10%. Dividing opt-outs by delivered (4,800) gives 0.50%, which is how open and click-through rates are calculated, not opt-out rate. Unique HTML opens are the denominator for click to open ratio, not for opt-out or spam complaint rates, so 2.0% and 0.42% are wrong.

Question 15

A Get Cloudy Consulting marketer wrote a custom subject line and body in an enhanced email content record. She then changed the email template selected on the record to apply the new brand layout, and her subject and body were replaced. What explains this?
A. Template changes sync from Salesforce CMS every night and replace content that wasn't published to a channel.
B. Email content records keep only the latest send, so editing a record after a send resets its subject line and body.
C. Templates lock the HTML Body field, so the content reverted when the record was opened outside of the builder.
D. Changing the template on an email content record overwrites its Subject and HTML Body fields with the template's values.

Accepted Answer

Correct answer: D. Changing the template on an email content record overwrites its Subject and HTML Body fields with the template's values.
When the template on an email content record changes, the Subject and HTML Body fields are overwritten with the template's values, which is exactly what she saw. An email content record can be sent many times, and editing it doesn't reset fields because of a previous send. The HTML Body is editable only in the drag-and-drop editor, but that doesn't cause a revert. There is no nightly CMS sync that replaces email content.

Question 16

AW Computing's marketing ops admin sketches requirements for a lead-routing nurture program. Which three requirements should be built with rule steps? Choose 3 answers.
A. Send prospects whose grade is B or better down a sales-ready path
B. Add 25 points to the prospect's score when they reach the pricing step of the program
C. Wait up to 3 days for the prospect to submit the demo request form before branching
D. Route prospects who are members of the Q3 Partner Summit Salesforce campaign
E. Check whether the prospect is already assigned to a sales user

Accepted Answer

Correct answer: A. Send prospects whose grade is B or better down a sales-ready path | D. Route prospects who are members of the Q3 Partner Summit Salesforce campaign | E. Check whether the prospect is already assigned to a sales user
Rule steps define paths based on prospect criteria, and the available rules include Grade, Assignment Status and Salesforce Campaign membership, so these three requirements are rules. Waiting for a form submission is a prospect action, so it needs a Form trigger with a maximum wait. Adding score points does something to the prospect record, which is an Adjust Score action step rather than a rule.

Question 17

Cumulus Financial's marketing ops admin is setting up the recipients for a wealth-planning nurture program. Current clients must never go through it, and new prospects will keep arriving from webinar and ebook lists. Which two statements about the program's lists are accurate? Choose 2 answers.
A. The program can use both the webinar list and the ebook list as recipient lists.
B. Prospects added to a recipient list after the program starts join at the step most prospects are on.
C. Selecting the current-clients list as a suppression list keeps those prospects out of the program.
D. Suppression lists only stop program emails, so suppressed prospects still get the program's other actions.
E. Recipient lists are locked once the program starts, so later registrants need a separate program.

Accepted Answer

Correct answer: A. The program can use both the webinar list and the ebook list as recipient lists. | C. Selecting the current-clients list as a suppression list keeps those prospects out of the program.
An engagement program needs at least one recipient list and can use several, and you can select a suppression list to exclude prospects from the program. New prospects added to a recipient list start the program from the beginning, not at the step where others are, and prospects can be added at any time without affecting others. Suppressed prospects are excluded from the program, not merely from its emails; a waiting prospect who becomes suppressed is removed from the program. Recipient lists can be changed later, so the program does not need to be rebuilt for new registrants.

Question 18

After AW Computing updated its partner program, the marketing ops admin is told that a new email step "isn't sending". Which two causes should the admin check first? Choose 2 answers.
A. The email template is also used in another program, which always blocks it from sending.
B. The new step needs a separate approval before it sends in a resumed program.
C. The program's tooltips leave out any prospects who are opted in to email.
D. The email step was added at a point that prospects had already passed.
E. Prospects are still waiting on an earlier step that has a wait period.

Accepted Answer

Correct answer: D. The email step was added at a point that prospects had already passed. | E. Prospects are still waiting on an earlier step that has a wait period.
Salesforce's troubleshooting article lists wait periods, where prospects can be seen in a step's Waiting section, and action steps added after the program began, which prospects who already passed that point never receive, as common reasons emails seem not to send. Templates can be used in several programs. Tooltips don't exclude opted-in prospects; they count prospects who completed the step. Steps don't need separate approval after a resume.

Free Salesforce Marketing Cloud Account Engagement Specialist
Practice Questions

What is the Marketing Cloud Account Engagement Specialist exam like?

Questions by exam section

Visitors and Prospects

Question 1 · Harder

Administration

Question 2 · Medium

Question 3 · Easier · Choose 2

Account Engagement Forms, Form Handlers and Landing Pages

Question 4 · Harder · Choose 2

Question 5 · Medium

Question 6 · Medium · Choose 2

Question 7 · Easier

Lead Management

Question 8 · Medium

Question 9 · Medium · Choose 3

Question 10 · Medium · Choose 2

Question 11 · Harder

Email Marketing

Question 12 · Harder

Question 13 · Harder · Choose 2

Question 14 · Medium · Choose 2

Question 15 · Harder

Engagement Studio

Question 16 · Medium · Choose 3

Question 17 · Easier · Choose 2

Question 18 · Medium · Choose 2

Where to go after these 18 questions

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