Account Engagement Forms, Form Handlers and Landing Pages20% of the exam
Classic landing pages, multivariate tests and reports
How classic landing pages are built from stock or layout templates in the four-step wizard, what layout templates and content regions control, how multivariate tests split traffic and pick a top performer, and how to read landing page and multivariate test report metrics, including Engagement History for both page types.
Identify the capabilities, use cases and interpret reporting metrics for landing pages.
~7 min read · 15 practice questions ·
What the exam expects
- Build a classic landing page from a stock or layout template, and know which wizard step holds the title, description, indexing, redirect and Page Options settings.
- Explain what layout templates and content regions control, and which code they don't support.
- Set up a multivariate test (who can, how traffic is weighted, how it ends) and read its conversion rate and top performer.
- Interpret landing page report metrics (views, unique views, submissions, errors, unique errors, clicks, conversions) and filter Engagement History by Source.
Key terms:
- Classic landing page: a page built with the HTML and WYSIWYG editors, available in the standalone app and the Lightning App.
- Stock template: a preformatted starting layout; not responsive.
- Layout template: HTML and CSS that formats classic landing pages, forms and site search results.
- Content region: a
pardot-regionelement that marks part of a layout template as editable. - Multivariate test: one link that shows prospects one of several weighted landing pages and reports the top performer.
Key facts
Classic pages in the standalone app
- Detail
- Marketing section; enhanced pages are Lightning App only
Stock templates
- Detail
- Not responsive
Title and description
- Detail
- Browser title bar; SEO meta description (Step 1)
Redirect after submit
- Detail
- Step 2: Select Form
Layout template code
- Detail
- No server-side scripting languages
Required variable tags
- Detail
%%title%%,%%content%%,%%description%%
Content regions
- Detail
pardot-regionattribute; can't be nested
Create a multivariate test
- Detail
- Account Engagement Administrator role
End a multivariate test
- Detail
- Delete it
Multivariate views
- Detail
- Don't appear in landing page reports
Top Performer
- Detail
- Page with the highest conversion rate
Sources for this section (8)
- Classic Landing Pageshelp.salesforce.com (opens in a new tab)
- Landing Pageshelp.salesforce.com (opens in a new tab)
- Stock Template Pagehelp.salesforce.com (opens in a new tab)
- Layout Templateshelp.salesforce.com (opens in a new tab)
- Create Layout Templateshelp.salesforce.com (opens in a new tab)
- Content Regionshelp.salesforce.com (opens in a new tab)
- Test Landing Page Versionshelp.salesforce.com (opens in a new tab)
- Report Statisticshelp.salesforce.com (opens in a new tab)
- Why might a classic page still show its content after its archive date has passed?
- When you test a multivariate link yourself, how do you see a different version?
- What happens to the Layout tab when you import a responsive template into a layout template?
- Which attribute limits a content region to one editor type?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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