Brand consistency, style guides and user adoption
Why familiar branding raises adoption, how brand guidelines, style guides and design systems keep teams consistent, what Salesforce mobile app branding can and cannot change, and where brand colors must give way to contrast rules.
Describe the impact of corporate branding and styling.
~8 min read · 10 practice questions ·
What the exam expects
- Explain why recognizable company branding increases user adoption, and what branding does not do (speed, training, accessibility).
- Recommend brand consistency across web properties: same colors, icons, header, footer and domain, plus a style guide for voice and tone.
- Tell foundation (brand style) guidelines apart from design pattern guidelines and interaction specifications, and name the benefits of a shared design system.
- Know what Salesforce Branding setup changes in the Salesforce mobile app, what it cannot change, and when a branded app needs Mobile Publisher instead.
- Classify brand guidelines as a design constraint and keep brand colors inside contrast rules.
Key terms: foundation guidelines (also called brand style guidelines; define an app's visual style); design system (reusable components and repeatable patterns with guidelines); brand color (the Salesforce mobile app color for the header, buttons and search bar); design constraint (brand or content guidelines, design standards, quality governance, accessibility).
Key facts
- Detail
- Recognizable company app raises use and emotional investment
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- Same colors, icons, header, footer; same domain or subdomain
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- Keeps voice, tone and formatting consistent across authors
- Detail
- Also called brand style guidelines; layout, typography, color, iconography, branding
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- Header, buttons, search bar; dialog headers stay white
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- .jpg, .gif or .png, 200 KB, max 460 x 560 px; .png recommended
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- Home-screen icon; initial iOS loading screen
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- Close the app and log in again; Read on Documents
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- Not exempt; only logos and brand names are
Sources for this section (5)
- Get Started with Mobile Publishertrailhead.salesforce.com (opens in a new tab)
- Build an Effective Self-Service Help Centerhelp.salesforce.com (opens in a new tab)
- Document Design Guidelines and Specificationstrailhead.salesforce.com (opens in a new tab)
- Customize Salesforce Mobile App Brandinghelp.salesforce.com (opens in a new tab)
- Understanding SC 1.4.3: Contrast (Minimum)www.w3.org (opens in a new tab)
- Why does company branding increase adoption of a mobile app?
- When does a branded mobile app need Mobile Publisher rather than Salesforce Branding setup?
- Which document defines layout, typography, color and iconography for every team's apps?
- Why is a 3.2:1 brand gray wrong for body text?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Platform User Experience Designer pack
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The pack includes:
- All 22 lessons of the Platform User Experience Designer guide, with reading progress
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- Inline practice questions and one-click topic practice (10 questions for this lesson)
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