Data Modeling, Identity Resolution & Segmentation25% of the exam
Data 360 credits, license models and allocations
Separate Data 360 processing charges from edition allocations, then estimate how segmentation, identity resolution, ingestion, messaging and flow design affect usage.
Demonstrate knowledge of Data 360 consumption-based entitlements and evaluate how marketing automation design decisions impact platform consumption and usage.
~7 min read · 18 practice questions ·
What the exam expects
- Identify whether Data 360 usage draws from contracted Data Service Credits or Flex Credits, and where to inspect actual consumption.
- Distinguish query, segmentation, real-time, storage and profile-license accounting.
- Estimate how segment design, identity resolution, ingestion and activation choices change metered usage.
- Compare purchased edition allocations with separately metered Data 360 use and purchased add-ons.
Key terms. Usage type is the unit Salesforce meters for a platform operation. Digital Wallet displays active consumption cards and usage. Profiles license changes profile counting and selected meters. Allocation is an edition or license limit, separate from a credit balance.
Key facts
Data Service overage
- Detail
- Usage continues at the contract's overage rate after the balance is exhausted.
Segmentation meter
- Detail
- Without a license exemption, records processed; charged when a segment is published.
Queries
- Detail
- Segment editing, membership counts and previews can use Data Queries.
Real-time meter
- Detail
- Counts profile and engagement events plus API calls in the real-time layer.
Known profiles
- Detail
- With active identity resolution, count known unified profiles in the data space.
Anonymous profiles
- Detail
- Count 4% of anonymous profiles when identity resolution is active.
Active flows
- Detail
- 500 Growth; 750 Advanced.
Email credits
- Detail
- 180,000 yearly for Growth; 360,000 yearly for Advanced.
Data storage
- Detail
- Published segment outputs are stored in DMOs.
- Why include processing-history creation in a segment query-cost review?
- When can a scheduled segment need an Ends setting even if its frequency is correct?
- What does an Advanced Edition active-flow allocation count?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Next Consultant pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 24 lessons of the Marketing Cloud Next Consultant guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (18 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Choose guide-only, practice-only, or save $4 with both