Lead Management24% of the exam
Page actions, wildcards and priority pages
How page actions run completion actions, custom scores and priority-page callouts when known prospects view tracked pages, how exact URLs and trailing wildcards match, and the hourly notification limit.
Define the capabilities of page actions.
~7 min read · 8 practice questions ·
What the exam expects
- Choose a page action when a requirement depends on a known prospect viewing a specific tracked page, and name the completion actions it can run.
- Enter page action URLs correctly: exact URLs, a wildcard only at the end, and separate actions for URL variants.
- Predict which page action runs when a specific and a wildcard page action overlap.
- Explain how a page action's score replaces the default page view score, what a priority page changes, and the timing rules (prospects only, not retroactive, hourly notifications).
Key terms:
- Page action: a set of completion actions triggered by a prospect's view of one tracked page or wildcard URL.
- Wildcard: a trailing
*that matches the base URL and anything after it. - Priority page: a page action option that shows views of the page as a separate prospect activity.
Key facts
Trigger
- Detail
- A prospect's view of a page that contains tracking code
Permission
- Detail
- Administrator or Marketing role creates page actions
Wildcard position
- Detail
- Only at the end of the URL
URL matching
- Detail
- Exact URLs only; a www variant needs its own page action
Overlap
- Detail
- Most specific page action first, wildcard only as fallback
Who triggers
- Detail
- Prospects only, never anonymous visitors; not retroactive
Notifications
- Detail
- One per prospect per page per hour
Custom score
- Detail
- Replaces the default +1 page view score for that page
Priority Page
- Detail
- Shows the view as a separate prospect activity
Sources for this section (5)
- When an earlier anonymous visitor converts, where does that page action visit appear?
- Why does a wildcard entered as /products* also fire on the /products/ page itself?
- Why can a page action fail on a page that is clearly in the right folder?
- How does a page action change a prospect's score, given that Adjust score isn't among its completion actions?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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