Lead Management24% of the exam
Custom redirects for tracking external links
When to use a custom redirect to track clicks on banner ads, third-party and social links, how to create one with a campaign, Google Analytics parameters and completion actions, and how throttling, archiving and the redirect report behave.
Identify the capabilities and use cases of custom redirects.
~6 min read · 7 practice questions ·
What the exam expects
- Choose a custom redirect to track clicks on links that lead off your tracked pages: banner ads, third-party sites, social posts and externally hosted files.
- Create a custom redirect with a campaign, a target URL, Google Analytics parameters and completion actions, and know what each setting does and doesn't change.
- Predict what happens for visitors who click and later convert, for rapid repeat clicks and for archived redirects.
- Read the custom redirect report's Total Clicks and Unique Clicks, and find clickers later with automation rule criteria.
Key terms:
- Custom redirect: a tracked link that records a click as prospect activity, then forwards to a target URL.
- Target URL: the destination the redirect forwards to.
- Tracked or short URL: the link you publish wherever you want the click tracked.
- Throttling period: the window during which repeat clicks or actions aren't recorded or repeated.
Key facts
Use cases
- Detail
- Banner ads, third-party links, social links, files hosted outside Account Engagement
Editions and role
- Detail
- All editions; Administrator or Marketing role creates them
Campaign
- Detail
- Doesn't overwrite a prospect's existing campaign
Click throttling
- Detail
- 30 minutes before a repeat click is recorded
Autoresponder throttling
- Detail
- 4 hours
Adjust Score throttling
- Detail
- 24 hours on custom redirects
Archived redirect
- Detail
- Still works
Default points
- Detail
- +3 per custom redirect click
Report metrics
- Detail
- Total and Unique Clicks both include visitors and prospects
Later targeting
- Detail
- Prospect custom redirect automation rule criterion
Sources for this section (5)
- Track Link Clickshelp.salesforce.com (opens in a new tab)
- Completion Action Considerationshelp.salesforce.com (opens in a new tab)
- Default Scoring Systemhelp.salesforce.com (opens in a new tab)
- Custom Redirect Reportinghelp.salesforce.com (opens in a new tab)
- Automation Rule Criteriahelp.salesforce.com (opens in a new tab)
- Why can't a page action stand in for a redirect on a link to a social network?
- When a redirect sits in a folder with a scoring category, what else does a click change?
- Where do you open a custom redirect's report in the Lightning App?
- How many default points does one custom redirect click earn?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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