Solution Positioning14% of the exam

Choosing initial Data 360 use cases

How to pick a first Data 360 use case: start small instead of a big-bang launch, answer the requirement and data questions first, anchor on unifying customers, reserve real-time for problems that need it (and build its prerequisites), and choose ingestion or Zero Copy federation.

Official exam objective
Identify initial use cases for Data 360.

~8 min read · 9 practice questions ·

What the exam expects

  • Recommend a phased start (one small, actionable use case) over a big-bang launch, and explain why it makes ROI visible.
  • List the questions to answer before committing to a first use case: outcomes, data needed and its accessibility, residency and compliance, owners, timeframe and credit-heavy features.
  • Recognize unifying customers across systems as the anchor use case that most others depend on.
  • Judge whether a problem needs real-time Data 360, and name the prerequisite (a real-time data graph) for real-time insights and segments.
  • Choose between ingesting data and Zero Copy federation for a first use case, including when to turn on caching.

Key terms: use case is a business scenario with a data-driven action and measurable outcome; real time (end-to-end sub-second) means data is processed and delivered in under one second; real-time data graph is a precalculated, continuously refreshed view of DMO data that real-time features require; data federation queries external data where it lives without copying it; caching (acceleration) temporarily stores federated data in a DLO to lower latency.

Key facts

First use case
Detail
Small, actionable, shows value quickly; larger use cases follow
Requirements questions
Detail
Include data residency or compliance concerns, such as HIPAA
Credit planning
Detail
Identify credit-heavy features, such as real-time ingestion, before implementation
Real time defined
Detail
End-to-end sub-second: processed and delivered in under one second
Real-time cost
Detail
Real time can be costly; plan credit consumption first
Real-time prerequisite
Detail
A real-time data graph on a Profile DMO, such as unified individual
Standard vs real-time graph
Detail
Standard refreshes on a schedule; real-time refreshes continuously
Federation default
Detail
Live query; zero data persisted
Caching
Detail
Query federation only; lowers latency, impacts cost; file federation always live
Sources for this section (5)
  • Why does Salesforce recommend a small first use case?
  • When is a problem a good fit for real-time Data 360?
  • What must exist before real-time insights and segments can be used?
  • When should caching be turned on for federated data?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Data 360 Consultant pack

  • Core concepts
  • Exam traps
  • Worked scenario

The pack includes:

  • All 22 lessons of the Data 360 Consultant guide, with reading progress
  • Interactive decision walks and step-by-step sequence steppers
  • Inline practice questions and one-click topic practice (9 questions for this lesson)
  • An official source cited for every claim
  • An AI tutor that answers from the guide
  • Unlimited timed practice exams

Practice for the Data 360 Consultant exam