Human-Centered Design12% of the exam
Inclusive design: exclusion, persona spectrum and bias
What inclusive design is and how it differs from universal design and accessibility standards; the three principles; the social definition of disability; the cycle of exclusion, exclusion habits and ability bias; exclusion experts, thick data and the persona spectrum; the business and leadership case; and Consequence Scanning from Ethics by Design.
Explain the importance of inclusive design.
~8 min read · 16 practice questions ·
What the exam expects
- Define inclusive design and distinguish it from universal design and from meeting accessibility standards.
- Name the three inclusive design principles and explain the social definition of disability.
- Identify the five elements of the cycle of exclusion, exclusion habits and ability bias, and replace them with inclusive practices (exclusion experts, codesign, thick data, the persona spectrum).
- Make the business case for inclusion and describe how leaders support it.
- Recommend Consequence Scanning to find unintended consequences before building.
- Key terms: mismatch (a barrier to how people fit the physical or digital world); exclusion expert (someone with lived experience of exclusion); ability bias (using your own abilities as the baseline); persona spectrum (a continuum of human dimensions); thick data (how people feel, think and react, and why).
Key facts
Inclusive design
- Detail
- A collection of ways to participate in and contribute to an experience
Universal design
- Detail
- One solution for all with minimal adaptation; rooted in architecture
Three principles
- Detail
- Recognize exclusion; learn from all; solve for one, extend to many
Inclusion is ongoing
- Detail
- Evolves, needs maintenance, no finish line
Social definition
- Detail
- Disability is a mismatch between abilities and environment
Cycle of exclusion
- Detail
- Why we make, who makes it, how we make, who uses it, what we make
Retrofitting
- Detail
- Costs more money and time than resolving mismatches early
Average pilot
- Detail
- 4,000 pilots, 10 dimensions, none average
Persona spectrum
- Detail
- Permanent, temporary, situational
Leadership support
- Detail
- Keepable promises, long game, reward inclusion, bring people along
Consequence Scanning
- Detail
- Doteveryone workshop adding productive friction
Sources for this section (6)
- Explore Inclusive Designtrailhead.salesforce.com (opens in a new tab)
- Redefine Inclusive Designerstrailhead.salesforce.com (opens in a new tab)
- Interrupt the Cycle of Exclusiontrailhead.salesforce.com (opens in a new tab)
- Shift to Product Inclusiontrailhead.salesforce.com (opens in a new tab)
- Design for Our Future Selvestrailhead.salesforce.com (opens in a new tab)
- Incorporate Ethics by Design Conceptstrailhead.salesforce.com (opens in a new tab)
- Why does the social definition of disability make inclusion relevant to every designer?
- When should exclusion experts join a project?
- Which principle does captioning used in noisy bars illustrate?
- Why is Consequence Scanning run as a workshop during development?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Platform User Experience Designer pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 22 lessons of the Platform User Experience Designer guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (16 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Unlimited timed practice exams