Value Design32% of the exam
Ethics by Design, consequence scanning and values
How a strategy designer advocates for ethics and values: what Ethics by Design means and why it pays, the EthicalOS risk zones and consequence categories, how to plan and follow through on a consequence scanning workshop, bias and fairness, and values-driven design with advisory councils and documented decisions.
Given a customer scenario, advocate for ethics and values on behalf of both users and the organization.
~7 min read · 17 practice questions ·
What the exam expects
- Define Ethics by Design and argue for building it into the standard process with Salesforce Research's 2018 figures.
- Map a concern to an EthicalOS risk zone or a consequence scanning category.
- Plan a consequence scanning workshop (scope, invitees, prework), sort consequences into act, influence and monitor, and make the results reach the roadmap.
- Challenge "it benefits most people" fairness claims, and reduce bias when the team lacks varied perspectives.
- Apply values-driven design: values from the start, advisory councils, documented decisions and values as a differentiator.
- Key terms: Ethics by Design (technology designed, developed and used ethically and humanely, intended from the start to maximize positive impact); consequence scanning (a workshop that examines intended and unintended consequences); productive friction (checkpoints that make teams pause and consider impact); digital bias (systematic, repeatable errors that create unfair outcomes); values-driven design (centering the design process on core values).
Key facts
2018 survey
- Detail
- 2,400+ US consumers; 86% more loyal to ethical companies
Workforce
- Detail
- 79% would consider leaving an employer with poor ethics
EthicalOS
- Detail
- Eight risk zones
Consequence categories
- Detail
- Six, from Doteveryone
Workshop phases
- Detail
- Ideation, then action
Matrix
- Detail
- Four quadrants: positive vs to mitigate, intended vs unintended
Scope
- Detail
- One feature, early in development
Follow-through
- Detail
- Separate prioritization meeting led by product managers
Disability prevalence
- Detail
- Nearly 1 in 5 potential end users
Fairness definitions
- Detail
- Over 21 (2018 ACM panel)
Sources for this section (5)
- Define Ethics by Designtrailhead.salesforce.com (opens in a new tab)
- Incorporate Ethics by Designtrailhead.salesforce.com (opens in a new tab)
- Consequence Scanning Workshoptrailhead.salesforce.com (opens in a new tab)
- Learn About Accessibilitytrailhead.salesforce.com (opens in a new tab)
- Ethical Use of Technologytrailhead.salesforce.com (opens in a new tab)
- Which three questions does a consequence scan ask?
- Why does Consequence Scanning insert "productive friction"?
- When do participants vote with sticky notes in a scan?
- What share of consumers in the 2018 survey said companies must improve the state of the world?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Platform Strategy Designer pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 17 lessons of the Platform Strategy Designer guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Practice exams purchase adds inline bank questions and topic practice (17 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
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