Tools and Artifacts23% of the exam

Desirability, viability, feasibility and concept prototypes

How to judge solution concepts through the desirability, viability and feasibility lenses with a comparison chart, who supplies the evidence for each lens, and how to turn assumptions and what-must-be-true conditions into prototype questions answered at the right fidelity.

Official exam objective
Given a customer scenario, determine the criteria for feasibility, desirability, and viability within a user experience.

~8 min read · 22 practice questions ·

What the exam expects

  • Sort evidence and questions into desirability, viability or feasibility, and name who supplies each kind of evidence.
  • Use comparison-chart questions to expose the merits and trade-offs of each concept.
  • Turn assumptions and "what would have to be true" conditions into prototype questions, and prototype the biggest risk first.
  • Pick the right research type and prototype purpose (ideation, exploration, validation) for where the project is.
  • Describe prototype fidelity by dimension, including mixed fidelity.

Key terms: desirability (what is valuable to the user); viability (what is valuable to the business); feasibility (what is technically possible); prototype (an experiment purpose-built to answer a specific question); fidelity (how closely a prototype conveys the intended experience of the final product).

Key facts

Desirability
Detail
What's valuable to the user; check against earlier research insights
Viability
Detail
What's valuable to the business; consult business analysts
Feasibility
Detail
What's technically possible; share ideas with developers or architects
Scalability
Detail
A feasibility question: can the concept scale with the platform as use grows?
Prototype levels
Detail
From high-level strategic questions to tactical and experiential ones
Exploration research focus
Detail
Desirability and feasibility, to mitigate risk
Three prototype uses
Detail
Ideation, exploration, validation
Fidelity dimensions
Detail
Form, aesthetics, content, behavior; can be mixed
First prototyping question
Detail
What are you trying to learn?
Sources for this section (4)
  • Why does a prototype often beat a written explanation of a concept?
  • When should prototypes reach higher fidelity?
  • What kinds of things can a prototype answer questions about?
  • Why create many early prototypes rather than one?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Platform Strategy Designer pack

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The pack includes:

  • All 17 lessons of the Platform Strategy Designer guide, with reading progress
  • Interactive decision walks and step-by-step sequence steppers
  • Practice exams purchase adds inline bank questions and topic practice (22 questions for this lesson)
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