Tools and Artifacts23% of the exam
Co-creation through ideation, journey maps and prototyping
When and how to bring customers and stakeholders into the work: co-creation timing, materials and guests, brainstorming rules and the group-ideation mistakes to correct, asynchronous ideation, dot voting, journey mapping workshops, and prototyping methods that let people explore a concept with you.
Given a customer scenario, identify the best methods of co-creation to employ with customers and stakeholders.
~8 min read · 23 practice questions ·
What the exam expects
- Decide when to bring co-creators in, whom to invite, and what materials to show them.
- Pick an ideation method (brainstorm, future-state journey map, asynchronous ideation, co-creation session) from the situation.
- Apply the brainstorming rules and correct the five common group-ideation mistakes.
- Run a fair dot vote and a journey mapping workshop from confirmation of phases to opportunity voting.
- Choose a prototyping method for co-creation and listen well to the feedback.
Key terms: co-creation (a design team invites people outside the core team into ideation); dot vote (a simple tool teams use to prioritize ideas); asynchronous ideation (ideation without a real-time meeting); bodystorming (role-playing a concept physically, as opposed to brainstorming).
Key facts
Co-creation timing
- Detail
- After framing the opportunity and shaping high-level concepts
Co-creation stimuli
- Detail
- Sticky notes, hand-drawn sketches, screenshots of similar experiences
Journey map as ideation
- Detail
- Fits an existing experience; too much context for revolutionary ideas
Brainstorm session time
- Detail
- Little context at the start; bulk of time exchanging ideas
Dot budget
- Detail
- Each person eliminates at least three-quarters of options
Own ideas
- Detail
- Participants may vote for their own ideas
Journey map sections
- Detail
- Phases, actions, thoughts, feelings, touchpoints, context, opportunities
Journey workshop vote
- Detail
- Top two ideas per phase
Format question
- Detail
- What is the fastest way to answer this question?
Sources for this section (5)
- Explore More Methods for Generating Ideastrailhead.salesforce.com (opens in a new tab)
- Facilitate a Brainstorming Sessiontrailhead.salesforce.com (opens in a new tab)
- Start Your Journey Maptrailhead.salesforce.com (opens in a new tab)
- Run a Journey Mapping Workshoptrailhead.salesforce.com (opens in a new tab)
- Get to Know Different Kinds of Prototypingtrailhead.salesforce.com (opens in a new tab)
- Why should a brainstorm hold one conversation at a time?
- Why does going for quantity help a brainstorm?
- When should a team run another brainstorm for the same challenge?
- What should a journey workshop check when it steps back from the synthesized map?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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