Leveraging Adjacent Roles/Skills19% of the exam

Research, ethics, accessibility and adoption infusions

Which outside knowledge a vision needs and when to bring it in: internal and desk research, the questions and methods for primary research, role-based ethical questions when roles are missing, accessibility champions, VPATs and inclusive research, and the training, communication and sponsor support that drive adoption.

Official exam objective
Given a scenario, determine the knowledge and skill infusions needed in the creation of a vision.

~8 min read · 14 practice questions ·

What the exam expects

  • Plan internal research (who to involve, including maintainers) and desk research (judging reports, studying analogous industries) before primary research.
  • Brainstorm what the team still needs to know, including embedded expertise and technical constraints, and match question types to quantitative or qualitative methods.
  • Bring role-specific ethical questions into an AI vision, even when roles are missing, and bring in a user researcher when customer values were assumed.
  • Infuse accessibility expertise through a champion, a correct reading of VPATs, and accessible, inclusive research.
  • Build adoption expertise into the vision: training strategy, phased communication plan, early adopters and an engaged sponsor.
  • Key terms: desk research (background gathered from outside sources before primary research); qualitative methods (for "why" and "how does it feel" questions); accessibility champion (any role acting as liaison to accessibility experts); VPAT (Voluntary Product Accessibility Template); communication plan (messages timed pre-launch, launch and post-launch).

Key facts

Adjacent experts named in the exam guide
Detail
Visual identity (brand, at key moments), business (viability), technology (feasibility)
Internal participants to consider
Detail
Decision-makers, influencers, sponsors, builders, marketers, knowledge-holders, maintainers
External reports
Detail
Trust the source, judge findings, turn doubts into customer questions
Missing ethical roles
Detail
Wear multiple hats; seek external expertise
Assumed customer values
Detail
Reach out to a user researcher
VPAT
Detail
Point-in-time statement, no guarantee
Key to adoption
Detail
Answering "What's in it for me?"
Sponsor engagement
Detail
Throughout deployment, not just at the beginning
Sources for this section (7)
  • Why should a team look inside the organization before primary research?
  • When should desk research map competitors' offerings and messages?
  • Which tools does the page name for auditing a product after receiving its VPAT?
  • What belongs in post-launch communication?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

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