Recognize common integration problems, use cases, and technical solutions17% of the exam

ERP, CRM and MDM enterprise systems

How to tell the common enterprise system classes apart: ERP for core back-office processes on one database, CRM for customer interactions, MDM for one governed reference point for master data, and the data warehouse for reporting, plus why each still needs integration.

Official exam objective
Classify and describe the characteristics of common enterprise systems.

~6 min read · 3 practice questions ·

What the exam expects

  • Classify a described system as ERP, CRM, MDM or data warehouse from what it does and what data it holds.
  • Describe the scope of an ERP: modules for core functions sharing one database, so one transaction updates every affected area.
  • Describe the narrower focus of a CRM on customer interactions, service and the sales pipeline.
  • Explain what MDM adds: one governed reference point for master data drawn from many systems.
  • Explain why none of these systems removes the need for integration.

Key terms:

  • ERP (Enterprise Resource Planning): business software that manages and integrates core processes in one centralized system.
  • CRM (Customer Relationship Management): technology for managing a company's interactions with current and potential customers.
  • Master data: data about business operations such as customer, product, geographical, employee and asset data.
  • MDM (Master Data Management): the process of defining, managing and using master data so it is visible through a single reference point.
  • Data warehouse: a store populated from operational sources for business intelligence and reporting over time.

Key facts

ERP structure
Detail
Modules for core functions, data connected in a single system
ERP transaction effect
Detail
A sales order updates inventory, financial records and production schedules right away
ERP and the cloud
Detail
Cloud ERP arrived in the 2000s, opening ERP to small and medium-sized businesses
ERP CRM module
Detail
Maintains customer data, handles service requests, monitors the sales pipeline
CRM scope
Detail
Interactions with current and potential customers across marketing, sales, ecommerce and service
Master data types
Detail
Customer, product, geographical, employee and asset data
MDM and integration
Detail
MDM cannot function properly without integration
Data warehouse purpose
Detail
Business intelligence over time, populated by ETL
Sources for this section (4)
  • Which industry did ERP start in, and what did it first manage?
  • Why does SAP Connector need extra planning before production use?
  • When would a company sync Salesforce with its ERP in real time?
  • Why is reference data such as currencies treated as master data?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

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