Subscriber and Data Management26% of the exam
Troubleshooting send counts and skipped subscribers
A checklist for when fewer emails go out than the audience holds: the JobID, de-duplication, scheduled-send audience changes, Contact Delete, sendable data extension setup (one EmailAddress field), triggered send and journey checks, and the tools that explain skips: Alert Manager, NotSent extracts, send logging and RaiseError logs.
Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
~7 min read · 9 practice questions ·
What the exam expects
- Work through the documented checks when a send reaches fewer people than the audience: status, exclusions, List Detective, Contact Delete, data extension setup.
- Explain de-duplication across several data extensions and audience changes between scheduling and sending.
- Diagnose triggered sends that return Queued and journey email activities that skip contacts.
- Pick the right tool: Alert Manager for job-level errors, a NotSent tracking extract for per-subscriber reasons, send logging and a RaiseError log for skips.
- Key terms: JobID (unique identifier of one send, the anchor for tracking); NotSent tracking extract (a reason per subscriber who wasn't sent); Alert Manager (notifies an admin of send errors); RaiseError (AMPscript function that skips one subscriber); Contact Delete (deletion process that blocks all sends to a contact).
Key facts
First check
- Detail
- Subscriber must be Active; others are skipped silently
Data extension duplicates
- Detail
- De-duplicated by email address; one email each
Scheduled sends
- Detail
- Audience can change before the send
Contact Delete
- Detail
- Blocks all sends, transactional included; NotSent reason Subscriber Deleted
EmailAddress fields
- Detail
- Exactly one, or new subscribers aren't created
Asynchronous trigger
- Detail
- Shows Queued without a reason
Non-Running definition
- Detail
- Returns an error or queues requests
Journey email activity
- Detail
- Skips unsubscribed or too-often-bounced contacts on its publication list
Alert Manager
- Detail
- Notifies an admin of send errors
NotSent extract
- Detail
- Reason per skipped subscriber, by JobID
- What is a JobID?
- When does a journey email activity send regardless of subscription status?
- When does a journey email activity check All Subscribers instead of a chosen publication list?
- Why can a wrong Send Relationship email people who opted out?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
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