Marketing Automation26% of the exam

Automation Studio imports, file transfers and data extracts

How to build the file side of an automation: File Transfer to unzip or decrypt, trigger file naming patterns, Data Copy or Import settings (data action, mapping, delimiter, bad data and stale-file checks), SQL Query data actions, and Data Extract options such as Use Local TZ in Query.

Official exam objective
Given a customer scenario, build the appropriate Automation Studio solution.

~8 min read · 10 practice questions ·

What the exam expects

  • Add a File Transfer before importing a zipped or encrypted file, and fix unsupported compression.
  • Pick the trigger substitution string that points a later step at the right file.
  • Configure Data Copy or Import: data action, mapping, delimiter, Bad Data Behavior, stale-file checks.
  • Choose a SQL Query data action, and set a tracking extract's time zone.
  • Key terms: Data Copy or Import (the activity formerly called Import File); import definition (the saved settings the activity uses each run); data action (how rows are written to the destination); Safehouse (secure temporary storage for decrypted or unzipped files); substitution string (a %%...%% placeholder in a File Naming Pattern).

Key facts

Unzip types
Detail
.zip, .gz, .tar; decrypt .pgp, .gpg
Compression
Detail
Deflate64 not supported; use Zip64
SFTP and Safehouse retention
Detail
Files removed after 21 days
%%FILENAME_FROM_TRIGGER_BASE%%
Detail
Drops only the final extension
Primary key on import
Detail
Required unless the action is Overwrite
Bad Data Behavior
Detail
Emails invalid rows; over 25 MB goes to the FTP folder
Fail import if file is older
Detail
Always import the most recent file
Query data actions
Detail
Append, Update, Overwrite; target can't be a source
Tracking extract time zone
Detail
Without Use Local TZ in Query: CST, no daylight saving
Sources for this section (6)
  • What else can the Data Extract activity do besides creating zipped files?
  • When would you choose Map by Ordinal instead of Map by Header Row?
  • Which substitution strings must a Data Extract file name avoid?
  • Why does the File Transfer that delivers an extract go in a later step than the Data Extract?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Marketing Cloud Engagement Specialist pack

  • Core concepts
  • Exam traps
  • Worked scenario

The pack includes:

  • All 31 lessons of the Marketing Cloud Engagement Specialist guide, with reading progress
  • Interactive decision walks and step-by-step sequence steppers
  • Practice exams purchase adds inline bank questions and topic practice (10 questions for this lesson)
  • An official source cited for every claim
  • An AI tutor that answers from the guide
  • Choose guide-only, practice-only, or save $4 with both

Practice for the Marketing Cloud Engagement Specialist exam