Discovery and Architecture16% of the exam
Maintainable solutions matched to team skill sets
How to match a recommendation to the people who will run it: governed templates and Enhanced Dynamic Content for non-coders, Einstein and journey templates for small teams, no-code Automation Studio activities, AMPscript or server-side JavaScript by skill set, and runbooks for packages and live journeys.
Given a customer skill set, make recommendations on appropriate solutions for long term ease of use and maintenance.
~8 min read · 16 practice questions ·
What the exam expects
- Recommend Content Builder controls that let non-coders build safely: locked versus restricted content areas, and Enhanced Dynamic Content instead of hand-maintained AMPscript.
- Recommend point-and-click options for small teams: Einstein Scoring Splits, Journey Templates and a short first journey, governed by Journey Builder's standards.
- Pick Automation Studio activities a team without SQL or code can maintain, reuse activities, and guard automations with a Verification activity.
- Match the scripting language to the skill set: AMPscript, server-side JavaScript (SSJS) with its Platform and Core libraries, and their best practices.
- Write runbooks for Package Manager rollouts and changes to running journeys.
- Key terms: restricted content area (limits the number and types of blocks); locked content area (fixed content nobody can change in emails built from the template); Enhanced Dynamic Content (variations created from an imported file); reusable activity (defined once, used in many automations); SSJS (Marketing Cloud's server-side JavaScript).
Key facts
Locked content area
- Detail
- Content can't be changed in emails built from the template
Restricted content area
- Detail
- Max Number of Blocks and Types of Blocks; all types allowed by default
Enhanced Dynamic Content map edit
- Detail
- Affects all blocks using it
Einstein Scoring Split
- Detail
- Prebuilt personas plus an automatic remainder path
Automation Studio activities
- Detail
- Reusable (Verification only within one automation); all listed on the Activities page
Verification outcome
- Detail
- Stop the automation, email a notification, or both
AMPscript channels
- Detail
- Email, landing pages, SMS and push
SSJS libraries
- Detail
- Platform for email and SMS; Core for landing pages and applications
Package Manager file locations
- Detail
- Not packaged; re-create in the target business unit
New entry data extension field
- Detail
- Needs a new journey version
Sources for this section (10)
- Lock a Content Areahelp.salesforce.com (opens in a new tab)
- Restrict a Content Areahelp.salesforce.com (opens in a new tab)
- Enhanced Dynamic Contenthelp.salesforce.com (opens in a new tab)
- Einstein Scoring Splitshelp.salesforce.com (opens in a new tab)
- Automation Studio Activitieshelp.salesforce.com (opens in a new tab)
- Verification Activityhelp.salesforce.com (opens in a new tab)
- Get to Know Our Programmatic Languagestrailhead.salesforce.com (opens in a new tab)
- Learn About SSJStrailhead.salesforce.com (opens in a new tab)
- Package Manager Supported Objectshelp.salesforce.com (opens in a new tab)
- Journey Builder Entry Sourceshelp.salesforce.com (opens in a new tab)
- When a content area already holds three blocks, what is the lowest Max Number of Blocks a restriction can set?
- Why does a runbook need its own Verification activity in every automation that must be guarded?
- Which function does SSJS offer that AMPscript lacks, besides arrays and try catch?
- When should a marketer use an AMPscript block rather than inline AMPscript?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Consultant pack
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