Automation20% of the exam

Journey entry, settings, versions and testing

How entry source schedules and processing options, API events, journey settings, versions, pause and testing decide which contacts enter a journey, how they're messaged and how a change reaches a running journey safely.

Official exam objective
Given a customer scenario, design complex automations using Journey Builder and Automation Studio.

~7 min read · 19 practice questions ·

What the exam expects

  • Choose the data extension entry schedule (Run Once, Recurring, Automation) and processing option that match how the source data changes.
  • Design API event entry and mid-journey API waits, and keep repeated entries apart with a transaction key.
  • Configure journey settings: contact entry mode, default email address and mobile number, SMS fallback and Google Analytics domains.
  • Plan versions, pauses and bulk actions so that a running journey changes without losing contacts or data.
  • Pick the right test mode and know what testing doesn't exercise.
  • Key terms: processing option (Evaluate new records only or Evaluate all records on a repeating schedule); contact entry mode (when a contact may enter again); current version (the version admitting new contacts); transaction key (a unique identifier per entry for custom events); classic test mode (a simulation you start by firing the entry event).

Key facts

Automation entry schedule
Detail
Automation must import, filter or query into the entry data extension
Filtered data extension refresh
Detail
Overwrites all records; avoid Evaluate new records only
Wait Until API Event
Detail
Minimum one day; no more than 10 events across all journeys
Transaction Key
Detail
Custom events only, set in config.json
No re-entry
Detail
Can't be changed after activation
Draft versions
Detail
Only one at a time
Event keys
Detail
Carry across versions
Bulk actions
Detail
Up to 10 journeys and 50 versions
Pause length
Detail
Up to 14 days, in 1-day increments
Pause with Evaluate All Records
Detail
Entering contacts dropped, not queued
Journey testing
Detail
Ignores waits, entry settings and custom activities
Sources for this section (8)
  • Why might a recurring data extension entry run admit nobody on schedule?
  • When does an Automation-scheduled entry source evaluate every record each time?
  • Which entry schedule types can't a Single Send journey use?
  • Why can the Record Count on a data extension entry tile differ from the number evaluated?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

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