Setup38% of the exam
Marketing Cloud Intelligence connect, harmonize and visualize
What Marketing Cloud Intelligence (formerly Datorama) does and where each job happens: dimensions versus measurements and the entity hierarchy, Connect & Mix uploads and mapping, the Harmonization Center, the Visualize and Analyze and Act tabs, the premium Granular Data Center and Media Transparency Center, and Marketplace access by role.
Describe Marketing Cloud extension products.
~7 min read · 15 practice questions ·
What the exam expects
- Recognize Marketing Cloud Intelligence (formerly Datorama) from a cross-platform reporting requirement, and keep it apart from the newer Marketing Intelligence and from Marketing Cloud Connect or Distributed Marketing.
- Classify fields as dimensions or measurements and explain why the entity hierarchy must be kept.
- Place each job in its area: Connect & Mix, Harmonization Center, Visualize, Analyze and Act.
- Pick the premium Granular Data Center or Media Transparency Center when the data calls for it, and explain Marketplace access by role.
- Key terms: dimension (a qualitative attribute that can't be counted); measurement (quantitative data you can count); data stream (what every upload creates); harmonization (merging sources into one view).
Key facts
Former name
- Detail
- Datorama
Marketing Intelligence
- Detail
- Separate, natively built on the Salesforce Platform with Data 360 and Agentforce
Dimension
- Detail
- Qualitative; can't be counted even if numeric (campaign ID)
Broken entity hierarchy
- Detail
- Data can aggregate incorrectly
Upload, mapping, calculated fields
- Detail
- Connect & Mix tab
Harmonization Center
- Detail
- In Connect & Mix; unifies, enriches and validates data
Visualize tab
- Detail
- Collections, pages, widgets; KPI to journey analytics
Analyze and Act tab
- Detail
- Pivot tables, reports, goals, Einstein Marketing Insights, Activation Center
Granular Data Center pricing
- Detail
- By terabytes of storage, not row count
Marketplace apps
- Detail
- Anyone can access; role limits; only admins install
Sources for this section (9)
- Explore Marketing Solutionstrailhead.salesforce.com (opens in a new tab)
- Marketing Cloud Intelligencehelp.salesforce.com (opens in a new tab)
- Data Modelhelp.salesforce.com (opens in a new tab)
- Uploading Datahelp.salesforce.com (opens in a new tab)
- Harmonization Centerhelp.salesforce.com (opens in a new tab)
- Visualize Your Datahelp.salesforce.com (opens in a new tab)
- Analyze Your Datahelp.salesforce.com (opens in a new tab)
- Granular Data Centerhelp.salesforce.com (opens in a new tab)
- Marketplacehelp.salesforce.com (opens in a new tab)
- Why must the entity hierarchy be preserved?
- When is harmonization needed?
- Which feature paces media spend against an insertion order budget?
- Why can't a viewer install a Marketplace app?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Administrator pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Administrator guide, with reading progress
- Interactive decision walks and step-by-step sequence steppers
- Inline practice questions and one-click topic practice (15 questions for this lesson)
- An official source cited for every claim
- An AI tutor that answers from the guide
- Unlimited timed practice exams