Harmonization and Unification17% of the exam

Data mapping, DMOs, relationships and data graphs

How to model data in Data 360: mapping rules and automapping, required party mappings, key qualifiers, custom DMOs and their categories, relationship cardinality and limits, and designing standard, streaming and real-time data graphs.

Official exam objective
Model data in Data 360.

~8 min read · 25 practice questions ·

What the exam expects

  • Map data lake objects (DLOs) to data model objects (DMOs) in Data 360 (formerly Data Cloud): planning steps, automapping, data type compatibility and the fields each category must map.
  • Model the party subject area: Individual, contact points, Party Identification, Contact Point Digital Id, person accounts, and the right standard engagement DMOs.
  • Prevent key collisions across sources with key qualifiers.
  • Create, recategorize and delete custom DMOs, and explain what blocks removing a mapping.
  • Design DMO relationships: cardinality, standard versus custom behaviour, status and limits.
  • Design data graphs: primary DMO, calculated insights, child record limits, and scheduled, streaming or real-time refresh.

Key terms:

  • Field mapping: the link from a DLO field to a DMO field on the mapping canvas.
  • Party: the foreign key on contact point and Party Identification objects that references Individual Id.
  • Fully qualified key: a source key plus a key qualifier field identifying its source.
  • Cardinality: one-to-one or many-to-one structure of a DMO relationship.
  • Data graph: a flattened, read-only JSON record combining fields from a primary DMO and its related objects.

Key facts

Sources per DMO field
Detail
One DLO field only
Engagement mapping save
Detail
Primary key and event date time
Party Identification match
Detail
Same type, name and number
Number DLO field
Detail
Maps to Number or Text
CSV column order
Detail
Field Label, Field API Name, Data Type, Primary Key
Category change
Detail
Profile ↔ Other only, if unused in segments or activations
Standard DMO deleted
Detail
Inactive; reactivates on remap
Relationship cardinality
Detail
One-to-one or many-to-one; fixed at creation
Child record limit
Detail
Default 100, maximum 1,000
Default graph refresh
Detail
Daily
Session length maximum
Detail
48 hours
Sources for this section (10)
  • Why does a custom relationship vanish after you remap one of its fields?
  • When can a calculated insight join a data graph?
  • Why does a standard relationship not appear on the Relationships tab?
  • Which object carries RampID values for a JSON-based activation-toolkit target?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the Data 360 Consultant pack

  • Core concepts
  • Exam traps
  • Worked scenario

The pack includes:

  • All 22 lessons of the Data 360 Consultant guide, with reading progress
  • Interactive decision walks and step-by-step sequence steppers
  • Inline practice questions and one-click topic practice (25 questions for this lesson)
  • An official source cited for every claim
  • An AI tutor that answers from the guide
  • Unlimited timed practice exams

Practice for the Data 360 Consultant exam