Integration23% of the exam

Out-of-the-box multi-product integrations and their limits

What the standard connections between B2C Commerce, a third-party OMS, Order Management, the service org, Marketing Cloud Engagement, Personalization, Loyalty Management and Data 360 do out of the box, where their documented limits sit, and when a requirement needs a custom integration instead.

Official exam objective
Given a set of customer requirements, recommend an appropriate design and approach for a multi-product integration, understanding the OOTB features, system limitations, and when custom integration is required.

~8 min read · 18 practice questions

What the exam expects

  • Configure the B2C Commerce order export for a third-party OMS, and know what order import can't do.
  • Protect inventory and price feeds from oversell and orphan cleanup with standard settings.
  • Size Email-to-Case and Web-to-Case against their limits, and spot when an API integration is needed.
  • Pick the Marketing Cloud Connect feature for a service-to-marketing requirement.
  • Judge when Loyalty business APIs, Personalization open time email or the Data 360 Engagement connector fit.

Key terms:

  • Third-party OMS: an external order management system fed by the XML order export.
  • On Order Inventory: an inventory-list option that holds an on-order amount for orders not yet exported.
  • Marketing Cloud Connect: the connector between Marketing Cloud Engagement and a Salesforce org.
  • Synchronized Data Sources: the Connect feature that copies Salesforce objects into synchronized data extensions.
  • Open time email campaign: a Marketing Cloud Personalization (formerly Interaction Studio) campaign that picks content when the email opens.

Key facts

Orders skipped by export
Detail
CREATED and FAILED
Order import to a live production site
Detail
Needs Support; updates to existing orders skipped
Orphan inventory or price records
Detail
Removed after 1-365 days; 0 keeps them
Email services daily limit
Detail
Licences × 1,000, maximum 1,000,000
Emails per case
Detail
250 per day, rolling 24 hours
Web-to-Case daily limit
Detail
5,000 cases; pending queue 50,000 shared with Web-to-Lead
Connect tracking and API limits
Detail
Not counted, including Bulk API link details
Open time image refresh
Detail
Every 10 minutes, about 10,000 items per item type
Engagement history into Data 360
Detail
90 days when the data stream is created
Sources for this section (7)
  • Why can't a marketer repoint an existing Salesforce Campaign event at a different campaign?
  • When does Personalization choose open time email recommendations at send time instead?
  • When must a paused synchronized data source be refreshed before it resumes?
  • What happens to text a customer enters in a rich text area field on a Web-to-Case form?

The questions are free to read. Answers with their sources and self-grading are included with the pack.

Keep reading with the B2C Solution Architect pack

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  • All 20 lessons of the B2C Solution Architect guide, with reading progress
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