Reporting and Analytics10% of the exam
Standard Email Studio reports and Intelligence Reports
Where each kind of email data lives: the standard Email Studio reports in Analytics Builder and the question each answers, finding spam complainers in All Subscribers, where one send's or one journey email's results live, the Intelligence Reports Email Overview dashboard, and the 730-day limit on tracking data.
Identify where specific data can be found in Marketing Cloud Engagement.
~6 min read · 8 practice questions ·
What the exam expects
- Pick the standard Email Studio report that answers a given question about subscribers, domains, conversions, complaints or senders.
- Find the people who complained about spam and see how complaints trend over time.
- Recognise when the Intelligence Reports Email Overview dashboard is the right high-level view.
- Find the opens, clicks, bounces and unsubscribes for one send in Email Studio or for one email in a journey.
- Recall how far back tracking data reaches in reports.
- Key terms: Analytics Builder (where standard Email Studio reports are created from a catalogue); standard report (a predefined report run for a date range, list or send); Intelligence Reports (the dashboard product that includes Email Overview); All Subscribers (the account-wide subscriber list, searchable by status); tracking data (subscriber and journey engagement such as opens and clicks).
Key facts
Unengaged Subscribers for a List
- Detail
- Unresponsive subscribers on one list
Subscribers Not Sent To
- Detail
- Not included in a send in the time frame
Email Performance by Domain
- Detail
- Top 10 domains, one send
Email Sends by User
- Detail
- Users who sent and how many each sent
Spam complainers
- Detail
- All Subscribers search for Unsubscribed, export Unsubscribe Reason
Email Overview filters
- Detail
- Send date, business unit, campaign
Tracking retention
- Detail
- 730 days in tracking, reports and SOAP API
Intelligence Reports retention
- Detail
- 2 years, separate from the 730-day policy
One send's results
- Detail
- Email Studio Tracking; numbers drill down to subscribers
One journey email's results
- Detail
- Click the email activity; Contacts tab by contact key
Sources for this section (6)
- Email Studio Reportshelp.salesforce.com (opens in a new tab)
- Identify Spam Complainershelp.salesforce.com (opens in a new tab)
- Email Overview Dashboardhelp.salesforce.com (opens in a new tab)
- Retention Policy Updatehelp.salesforce.com (opens in a new tab)
- View Tracking Results for an Email Sendhelp.salesforce.com (opens in a new tab)
- Email Activity Tracking in Journey Builderhelp.salesforce.com (opens in a new tab)
- Which report compares how many customers received multiple emails from one period to the next, such as the last 30 days against the previous 30?
- When would a marketer run Sendable Data Extension Performance Over Time?
- When would a marketer run List Size Over Time?
- Which report confirms that email jobs completed successfully over a date range?
The questions are free to read. Answers with their sources and self-grading are included with the pack.
Keep reading with the Marketing Cloud Engagement Foundations pack
- Core concepts
- Exam traps
- Worked scenario
The pack includes:
- All 20 lessons of the Marketing Cloud Engagement Foundations guide, with reading progress
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